Are You Ready for Some Star Wars?

star-warsLast week’s Monday Night football game on ESPN was an excellent opportunity for Disney (parent company of ESPN) to promote its latest Star Wars movie. In case you didn’t know, Disney bought Lucas Films (creator of the Star Wars franchise) in 2012 for $4B. That acquisition was what happens, “when you wish upon a death star” according to one report.

Advertising is when one company pays another to promote its products. But if the company that wants to advertise is a media company, and it wants to promote its own products by using its own media space to do so, we call that promotions. TV networks promote specific programs to targeted demographics watching other programs. Radio stations promote themselves with their own airtime trying to build brand identity and loyalty. Even newspapers and magazines promote upcoming features or issues.

Disney using ESPN’s broadcast of NFL football to promote its upcoming film release is a no-brainer. NFL football is hugely popular…and a perfect audience for the new blockbuster. But this promotion actually worked both ways. The ESPN telecast actually saw a ratings spike as people tuned in to see the world-premiere of the latest trailer. That’s right, people tuned into the program to see the commercial! Now that’s marketing mojo. Theater servers crashed as fans rushed to pre-buy tickets for the latest installment. According to Josh Rottenberg of Tribune News, in the first hour after the half-time trailer, 1.3 million people interacted with it on Facebook and the Twitterverse lit up with some 17,000 tweets per minutes. AMC Theatres sold out more than 1,000 shows nationwide in less than 12 hours. Now THAT’s a force to be reckoned with!

You can see the buzz-generating promo on YouTube at https://youtu.be/sGbxmsDFVnE

 

Between the Devil and the Deep Blue Sea

The title is a saying that is intended to capture the painful choice between two equally bad options. You may have also heard someone use the phrase “between a rock and a hard place.” Both are idioms used to describe a dilemma.

When I saw this AP (Associated Press) photo in my local newspaper a few days ago I knew that this was one of those photos. It grabbed my attention and forced me to acknowledge a painful reality. Refugees from Syria and other nations under siege by the Islamic State are trying to get to safety, and some are dying in the process. Three-year-old Aylan and his five-year-old brother Galip, along with their mother, were just three of the victims of this tragically failed bid for freedom. To see a lifeless body of a young child is never easy…but is it necessary? That’s a question for journalists and reporters…and media ethicists.restricted-refugee-boy

The decision to take the photo or to record audio/video of an event unfolding is fairly straight-forward. Unless you can do something to change the outcome, your journalistic responsibility is to shoot the photo and record the event. Once you get back to the office, away from the urgency of the situation and with the support and counsel of colleagues who are emotionally one step removed from the situation, you can make the decision whether to use some part or all of the material.

As expected the photo was widely distributed, not just by AP but by social media users: some who were shocked by the photo, others by the reality that it represented, and still others by the decision to publish the photo at all. It’s not an easy call. Those who published the photo argued that the shocking nature of the photo may serve a greater purpose. According to the BBC article linked below, the UK newspaper The Independent said it had decided to use the images on its website because “among the often glib words about the ‘ongoing migrant crisis’, it is all too easy to forget the reality of the desperate situation facing many refugees.”

This incident is not without precedent. There have been other photos that have forced us to face harsh realities and the dilemmas inherent in life-and-death moments captured on camera. In an earlier blog post I asked similar questions about photos of men who were seconds away from dying. Years and continents away, a South African photojournalist, Kevin Carter, took a Pulitzer Prize winning photo of a Sudanese child as a vulture waited for her to die. Carter later took his own life. You can read more here and here.

If you believe that these photos should not be published, then you see me as contributing to the problem. I thought about that…and decided to take the risk. I hope that you think deeply about what this picture means, and what it means for you. If we turn away and go back to our Twitter feeds, our video games, or our Netflix movies…or even back to work or whatever else we might be doing this Labor Day weekend…without asking soul-searching questions about our role in the world and how this tragedy might be averted for future Aylans or Galips, everyone loses.

For more information:

The Infamous Spaghetti Tree Harvest

April Fool’s Day is a time to prank your friends and family members with a tall-tale or fib designed to make them believe something that isn’t true. When I was growing up it was not uncommon for one of us to look out the window first thing in the morning and exclaim, “Wow, look at that…it snowed last night!” Of course one could only hope that the target of the prank would look outside before remembering what day it was.

But how would you feel if your local news broadcaster pulled a fast one on you this April 1st? In 1957 the BBC’s Panorama program broadcast a 3-minute segment about the spaghetti harvest in the south of Switzerland. Here, see for yourself…

According to the hoaxes.org website,

The Swiss Spaghetti Harvest hoax generated an enormous response. Hundreds of people phoned the BBC wanting to know how they could grow their own spaghetti tree. To this query the BBC diplomatically replied, “Place a sprig of spaghetti in a tin of tomato sauce and hope for the best.”

To this day the Panorama broadcast remains one of the most famous and popular April Fool’s Day hoaxes of all time. It is also believed to be the first time the medium of television was used to stage an April Fool’s Day hoax.

You can read more about it here.

Don’t Shoot the Messenger

Newspaper headlines this morning provide another grim reminder that terrorism by Islamic extremists is often directed at media outlets and media professionals who dare to poke them in the eye. What constitutes a “poke in the eye” is partly the issue. In this particular case, employees of a satirical magazine that caricatured the Prophet Muhammad were executed in a military-style attack by gunmen with possible links to al-Qaida.

It may be difficult for Westerners to understand how a religious insult escalates to this level of hatred and violence, but we certainly have no shortage of examples. You may remember the Benghazi attack that resulted in the death of our ambassador to Libya and two of his security detail. That attack, and widespread rioting in the Middle East, was blamed on the YouTube release of a controversial movie produced in the US. In 2005 a Danish newspaper published cartoons of the prophet leading to widespread riots and  violence in Muslim countries. And the year before, Dutch filmmaker Theo van Gogh was murdered for his film Submission, which took a critical look at the treatment of women in Muslim culture.

Adding insult to injury, a guest oped in today’s edition of USA Today, by radical Islamic cleric Anjem Choudary, suggests that the French newspaper had it coming and blamed the victims for their own fate.

The Social Responsibility model of the press, and the 1st Amendment of the US Constitution, call for a very different response to speech that may offend.

According to an editorial published in today’s Pueblo Chieftain,

It is both a fundamental right and a sacred duty of newspapers to consider and publish all opinions and angles of a news story, including those that are unpopular with certain readers. Any attack on this right is an attack on the very foundation of a free press.

Unfortunately this story, like life itself, it’s a bit more complicated than first appears. Journalism, the kind the 1st Amendment was designed to protect, is morphing into something that might be unrecognizable to our founding fathers. Charlie Hebdo, the satirical French magazine that was attacked today, should not be compared to Time magazine, The Guardian, or Le Monde. Don’t get me wrong, the actions of the radical terrorists is inexcusable…it was brutal, repugnant, and evil, and I am in no way offering a defense of their actions. But I’m also not ignoring the fact that news organizations (and pseudo-news organizations) are increasingly engaging in activities that are not entirely defensible under the old rules of engagement.

Hacking, Journalism, and Moral Treason

The hack of Sony Pictures and subsequent release of salacious emails and other confidential information has been the talk of the town (read Hollywood) in recent days. Much of the information obtained by the hackers (aka Guardians of Peace) is very personal and potentially damaging to careers and reputations of employees, executives, and celebrities connected to Sony. Medical records, compensation packages and their private negotiations…even jokes about President Obama that have a racial component…are on display for all to see.

But the hackers alone cannot do serious damage to Sony without the willing participation of journalists. What the hackers have stolen, journalists are now distributing with the protection of the first amendment and the claim that these are important and relevant issues to be discussed in a public forum.

But not every one is willing to give the news media a pass when it comes to reporting this story. Appearing on Howard Stern’s radio show, Seth Rogen (co-star of The Interview) claimed that journalists are profiting from doing exactly what the criminals/hackers want.

Television writer Aaron Sorkin has been another outspoken critic saying, “Every news outlet that did the bidding of the Guardians of Peace is morally treasonous and spectacularly dishonorable.” Sorkin acknowledges, in his op-ed piece in the New York Times, the importance and role of the media when it comes to whistle-blowing and exposing wrong-doing, e.g. the Pentagon Papers. But he makes a clear distinction between that and these gossipy morsels that have little or no value for the preservation of democratic ideals.

As demented and criminal as it is, at least the hackers are doing it for a cause. The press is doing it for a nickel. ~Aaron Sorkin

I suppose one could argue that this hack reveals facts relevant to issues of importance: gender disparity for celebrity compensation, race-tinged jokes about the President by Sony execs who support him and gave to his political causes, and allegations of journalistic malpractice by New York Times columnist Maureen Dowd. But these exceptions are not what’s generating all the buzz on blogs and social media.

Not too long ago when nude celebrity pictures were hacked from the cloud “real” journalists were careful to keep their distance for fear of being seen as accomplices to the crime. But this time the “gift that keeps on giving” has fewer detractors and the benefit of readers’ fascination with celebrity culture. The hackers have promised a “Christmas gift” of new information while Sony’s lawyers are sending threatening letters to news organizations in an attempt to discourage further dissemination. But if there’s one thing on which we can be fairly certain, it’s that attacking journalists won’t go over well.

Copyright Monkeybusiness

Perhaps you’ve seen this picture of a female Celebes crested macaque. The picture is unusual in several ways. First, the expression is priceless. To peer into the soul of a subject and capture it on film in such a powerful way is truly amazing.

But that brings us to the second way in which this photo is unusual. It is a selfie. That’s right, the photo was taken by the subject. According to an article on the Mashable website, the photographer David Slater was on a trip through the jungles of the Indonesian island Sulawesi in 2011 when he had his camera swiped by the macaque who then turned the camera on herself.

Okay, pretty interesting story so far, but it gets better. Several years later someone uploaded the photo to Wikimedia Commons. Slater, who claims copyright on the photo, asked Wikimedia to remove the photo. Wikimedia denied Slater’s request claiming that Slater did not own the photo since he didn’t take it.

Alex Magdaleno, writing for Mashable, continues…

according to Wikimedia’s licensing report, it remains in the public domain “because as the work of a non-human animal, it has no human author in whom copyright is vested.”

There you have it. Once the courts settle this case we’ll know whether animal selfies enjoy the protection of copyright. And what if the courts say that the copyright belongs to the critter who pressed the shutter? In the US, copyright is awarded for the life of the author plus 70 years. If a Giant Galapagos tortoises snaps a selfie it could remain under copyright for upwards of 250 years!

UPDATE, April 24, 2018: The court has ruled, and the monkey cannot make a copyright claim. Okay, you can go back to your monkey-business as usual.

Virtual Tragedy

The growth of online gaming and virtual reality technology has exploded around the world, but perhaps nowhere more dramatically than in the nation of South Korea. With some of the fastest internet connectivity and a cultural tendency towards all things high-tech, Koreans are experiencing internet addiction at unusually high rates.

Case in point is the tragic story of a young couple who allowed their infant daughter to starve to death while they played an online game in which they raised a virtual child. The irony is striking. Last night HBO aired a documentary, Love Child, which told the tragic story as a cautionary tale to those who are too easily distracted by virtual worlds. Here’s the trailer.

The parents were charged with a lesser crime of involuntary manslaughter because of the nature of their “addiction” and the father served one year in jail. They’ve since had another baby and we can only hope that this outcome will be different.

While this is an extreme example of internet addiction and its horrific outcome, milder forms of the ailment may be present closer to home. If you’re wondering if you suffer from net addiction, you can take this self-guided quiz.

 

Social Media & Breaking News

If you’ve been paying attention to international news you’ve probably noticed that while the Winter Olympic Games in Sochi, Russia were winding down, a geo-political revolution was heating up in the neighboring state of Ukraine. Demonstrators battled riot police and security forces in the capital city of Kiev and, as the saying goes, the whole world was watching.

Over the weekend the tide appears to have shifted in favor of the demonstrators. Charged with mass murder, former president Yanukovych fled leaving behind a palatial estate complete with zoo and  golf course. Corruption has been a problem for this democratic state for many years, and it is still too soon to tell if this latest revolution will put them on the road to political stability.

But this is a blog primarily about media, not politics. Conveniently social media was an important component in the Kiev uprising of 2014, and one viral video in particular helped to focus attention on the plight of the Ukrainians. In case you didn’t see it…

Social media is being used increasingly as a source of news for teens and young adults. A recent survey of >5,000 adults by the Pew Research Journalism Project found that Reddit, Twitter and Facebook lead other social media for users reporting that they get news online. Of those who report using social media sites for news, most use only one site for news, while 26% get news from two sites, and 9% get news from 3 or more sites. It is also worth noting that the study found that social media news consumers also seek out news from traditional legacy media outlets such as cable TV and radio.

But social media as a source of news has some interesting strengths and weaknesses. One obvious strength is the speed of social news. A twitter feed from the front lines can literally provide a play-by-play account in near-real-time. Another strength is the democratization of sources. Citizen journalists and eyewitnesses can now transmit to a global audience. The barrier to entry has never been lower. As Mathew Ingram asserted in GigaOm, “social media is the only media that matters” in these contexts.

Of course these strengths are also weaknesses. Speed is frequently the enemy of accuracy. And the lack of gate-keepers and editors to vet content means that a lot of half-truths and out-right lies also make it into the mix. As Mark Twain once said, “A lie can travel half way around the world while the truth is putting on its shoes.” And these criticisms don’t even begin to raise questions about overt and covert propaganda. Who is behind the I am a Ukrainian video on YouTube and what should we believe about their efforts to elicit support? Remember, if you get your news from social media, you need to be prepared to be your own filter and fact-checker.

Swimming in the Deep End

Time magazine: The Secret WebTime magazine’s cover story this past week was about a part of the internet that remains hidden to most of us. Estimated to be 500 times larger than the “Surface Web,” the “Deep Web” has legitimate uses, e.g. confidentiality for journalists and their sources, anonymity for undercover police operations, a safe haven for political dissidents, and a place for ordinary citizens to store information safe from nosy busybodies. While Google, Facebook and a host of other internet companies continue to harvest and exploit our user-data for commercial gain, the Deep Web provides a counterbalance; freedom from the prying eyes of corporate and governmental operatives.

But this safe haven also provides cover for those who traffic in illegal drugs, weapons, fake IDs, child porn, and other forms of contraband. Secrecy and anonymity in the hands of criminals and evildoers yields potential for the worst kinds of behavior.

The technology that makes this possible is powerful encryption software (Tor) and untraceable digital currency (Bitcoin). The combination of these two technologies makes it possible to operate with complete anonymity and privacy–with virtually no chance of being identified by law enforcement officials.

The recent arrest of Ross Ulbricht, the person accused of operating the illegal drug trading website Silk Road, was only possible because Ulbricht carelessly interacted in the “Surface Web” where his actions were noted by FBI operatives.

Speculation abounds as to the future for nefarious activity online but odds are pretty high that the closing of Silk Road will lead to a virtual Hydra. In case you have forgotten your Greek mythology, Hydra was a serpent monster with many heads. The tricky part was that it grew two new heads each time one was cut off. According to an article at The Daily Dot, “The Deep Web won’t die. It’s just going to plunge even deeper.”

Here’s a short video that explains more about the Deep Web. Try not to be too distracted by the voice-over that sounds like it came from a 1970’s episode of The Twilight Zone.

[youtube=http://youtu.be/_-g9kfpEjaw]

Al Gore Sells Out?

gore_currentIn what is reported to be a $500 million deal, Current TV is being sold to Al Jazeera Media Network. With headquarter located in Qatar, Al Jazeera is a global news network with an Arab point-of-view and funding from the government of Qatar. Since its debut in the mid 1990s, the network has been controversial and that controversy only increased after 9/11 and the wars in Afghanistan and Iraq. Frequently giving a voice to “terrorist”  organizations (as defined by the US government), Al Jazeera continued to expand and launched an English-language channel in 2006.

By acquiring Current TV, Al Jazeera gains access to approximately 40 million cable households…greatly expanding their reach in the US market. Current TV has struggled for viewers so 40 million potential TVHHs may not be as impressive as it first sounds. And ratings history suggests that global news (from any perspective) is a difficult product to sell to an American audience. If the new network will be able to gain any traction it will likely be at the expense of left-leaning TV news networks such as MSNBC and CNN and other international news channels such as BBC World News.

One of the founders of Current TV is former VP Al Gore. Also known for his award-winning environmental documentary An Inconvenient Truth, Gore stands to gain about $100 million from the sale of Current TV. Gore will remain on the board of the new network, tentatively titled Al Jazeera America, and will have a role in shaping its identity. Considering that Al Jazeera is financed largely by petroleum revenue, and that Al Gore is known for his outspoken views on global climate change, some have criticized Gore’s profiting from an industry that is accused of being the greatest contributor to CO2 emissions. Current TV is reported to have rebuffed an offer to buy from conservative pundit Glenn Beck on ideological grounds. According to the Wall Street Journal, “Glenn Beck’s The Blaze approached Current about buying the channel last year, but was told that ‘the legacy of who the network goes to is important to us and we are sensitive to networks not aligned with our point of view,’ according to a person familiar with the negotiations.”  But legacy was not enough of an issue, apparently, to turn down Al Jazeera’s money. As Al Gore himself once said, quoting Upton Sinclair, “It’s difficult to get a man to understand something if his salary depends upon his not understanding it.”

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