Pro Sports TV Viewership Down

There has been plenty of speculation about why viewership has been down for professional sports this summer and fall. With just a few exceptions, see the chart below, viewers are NOT spending their quarantine time tuning into professional sports.

There are plenty of theories about the collapse of viewership starting with the fact that all of the sports were shifted from their regular seasons. In some cases playoff games from one sport were scheduled across from games from another sport. In fact the NBA championship game between the Lakers and the Heat had to compete with an NFL game between the Seahawks and the Vikings.

Another theory is that the politicization of professional sports has taken a toll on viewers who their sports to be a distraction from the hash reality of life. Social unrest and BLM protests following cases of police brutality became a cause for NBA players and many of their fans. But while many fans may agree with the political stand, they may also want to separate their politics from their sports viewing. The argument against this theory is that sports that have not made strong political statements have also seen lower numbers.

Still another theory is connected to the lack of fans in the stands. According to this theory, TV viewers subconsciously feel this as a statement about reduced importance of the games. Fewer/No fans = low energy = less interest.

What do you think? And if you’re not watching…why not?

Microtargeting: Political Ads Just for You

I’m sorry to bring up political ads…we’ve all seen more than enough. But we have a few more weeks to go, so better to be a savvy consumer than an unwitting victim of targeting. Here are a few steps

  1. Know that you’re being targeted
  2. Know that disinformation and misinformation is widespread
  3. Fact check political ads before believing them
  4. Be thoughtful, be informed and be aware (be skeptical, not cynical)

Here’s a video with more info…

https://www.commonsense.org/education/videos/political-ads-on-social-media-selling-the-truth

With $B at Stake, NBA Not Sure Freedom is Worth It

How much is freedom and free speech worth to you? You may never know until it costs you something. That’s what the National Basketball Association and star players are discovering in the wake of a tweet-storm that began with a statement by Houston Rockets general manager Daryl Morey in support of the Hong Kong protestors. Because of the nearly 300 million NBA fans, political statements about China come with a price-tag.

First a little background. Hong Kong was a British colony for 99 years and was returned to Mainland China in 1997. China, known for its record of authoritarian rule and suppression of human rights, has been criticized by much of the Western World for imprisonment of dissidents and persecution of religious and cultural minorities. The current protests in Hong Kong have been widely embraced by those around the world who want China to end its battle against human rights.

In response to the tweet from Morey, the NBA issued its own statement calling it “regrettable.” A few days later LeBron James said that Morey spoke too soon, that he “wasn’t educated on the situation.” What situation exactly James was referring to is unclear.

LaBron has a history of speaking out about social issues here in the USA. If he believes that human rights deserve world-wide respect, he owes it to his fans, and to the people of China, to stand for the protestors in Hong Kong. Yes, standing up for human rights and free speech does come at a cost…in this case the cost is more than lucrative contracts and endorsement deals.

According to an editorial in Slate,

The league has certainly not covered itself in glory in its handling of the blowback over the Morey tweet and, in the process, reminded fans across the U.S. that the NBA is, at its core, still a profit-seeking international organization serving multiple constituencies of which the most important one is money.

Elliot Hannon

LeBron was right about one thing…before you wade into politics on social media you need to consider the cost.

Content Moderation and Shadow Banning

If you’ve spent any time on social media you’ve no doubt seen and heard things that were offensive and, quite possibly, even dangerous. Assuming you live in the USA, you also know that the “constitutional” right to Free Speech is a well-established right that goes to the heart of who we are and what we value. The challenge then is to know the fine line between constitutionally protected speech, and speech that is so harmful or dangerous as to pose a credible threat to actual life or property.

Social media platforms know that they do not have an obligation to grant users their “constitutional” rights. While their very size and oligopolistic nature give us cause for concern, they are not the government* and users are free to pick and choose which platforms and services they want to use. Those platforms are, likewise, allowed to make policies that allow certain types of speech and disallow others. Users who fail to abide by those policies can be warned, suspended, or banned.

So what to do about reports that platforms like Facebook, Youtube, Twitter, and even Pinterest are banning or demonetizing users who have come to reply on these platforms for their livelihood? In extreme cases such as death threats, doxing, and online bullying/harassment, the actions taken by these social media platforms appear to be justified. But what about provocative posts that deploy humor or satire to make a political statement? And what about users who fail to adhere to a standard that is difficult (some say impossible) to understand because it is so subjective?

According to a recent essay by Will Oremus,

The underlying problem of our platforms is not that they’re too conservative or too liberal, too dogmatic or too malleable. It’s that giant, for-profit tech companies, as currently constructed, are simply not suited to the task of deciding unilaterally what speech is acceptable and what isn’t.

On top of this is the fact that these are global platforms struggling to satisfy laws and regulations in an extremely wide range of contexts. Political, cultural, religious, ethnic and racial differences make it nearly impossible to avoid offending some segment of a potential audience that could reach into the billions. And too often it is the loudest voices, regardless of the strength of their argument, that get the most attention.

Again, according to Oremus…

In a good legal system, decisions may be controversial, but at least the rationale is clearly laid out, and there’s a body of case law to serve as context. But when Facebook decides to de-amplify a doctored video of House Speaker Nancy Pelosi, or YouTube opts to demonetize Steven Crowder’s channel, there’s no way to check whether those decisions are consistent with the way they’ve interpreted their rules in the past, and there’s no clear, codified way to appeal those decisions.

So, if you’re easily offended by either gritty content or over-aggressive thought policing…or if you’re counting on a social media platform to help you build an audience and then treat you fairly when you want to push the envelope, remember…you get what you pay for.

*For more about the distinction between government and private industry and the legality of regulating speech, see this article by Reuters.

Deep Fakes and Other Threats

You’ve probably heard the term “deep fake” in recent months and perhaps you’ve seen a video of a famous politician or celebrity “saying” things that they didn’t actually say.

This video report from CBS about deep fakes includes a House Intelligence Committee meeting this week in which the chair shows a clip of a reporter from Bloomberg “faking” his mom with a computer simulated voice designed to mimic his own. Other clips show AI programs manipulating videos of world leaders having them say things that they didn’t really say.

Deep fakes are not new, but they’re getting better…and therein lies the rub. As the technology improves, our trust and confidence in what we’re hearing and seeing begins to erode. Sometimes the threat doesn’t require that millions of Americans believe a lie, but just that they don’t believe anything.

The Machines are Learning, and You’re the Teacher

Machine learning, closely related to the concept of Artificial Intelligence, is about computer programs becoming more skilled at approximating human intelligence. Even if I wanted to dive into the distinctions between AI, machine learning and algorithms, (I cannot), the point is that machines are getting smarter and we’re helping.

Let’s take a moment to consider how we all are contributing to the process of computers becoming more capable and useful to helping us solve everyday tasks.

For example, how many of you have had your phone transcribe a voice message from a friend? My phone asks me to tell it how good a job it did of converting speech-to-text. When I give my phone service provider my feedback, it uses that data to perfect its software. In a similar way Amazon and Google are using their smart speakers to learn natural speech patterns by listening to the questions (and conversations) of millions of users around the world.

And how about Captchas? You’ve seen them when accessing websites that are trying to distinguish between humans and robots. Every time you provide your answer to a Captcha problem you are making the algorithm better.

Perhaps you are being asked to help the algorithm identify what a store front looks like. This kind of database might be used in future augmented reality products that provide walking tours of towns or cities that you’re visiting for the first time.

Here’s another example. Every time Facebook asks you to identify people in your photos, it is gradually getting better at facial recognition. It’s not just that its database of faces is growing, but it is learning how a face changes with different lighting, with different application of makeup or facial hair, and with the addition of accessories (glasses, hats, etc).

So, what does this have to do with mass media? Just this…the computer algorithms that are learning from us are the ones that will be providing customized content on a variety of platforms from social media sites to video games to streaming video services. Interactive media content is driven by computer technology and the software that gives it the appearance of intelligence. We just need to be smart enough to recognize what happening and, hopefully, stay one step ahead.

Assange Indicted

Julian Assange, the notorious publisher of Wikileaks, exposer of secrets, and champion of whistle-blowers has been booted from the Ecuadorian consulate in London where he had been provided political asylum for the past seven years. His crime? Besides his poor personal hygiene, the famous hacktivist is accused of hacking the email account of his landlord, the president of Ecuador.

Wikileaks founder Julian Assange arrested in London.

Now that he is in custody of the UK police, he will likely be extradited to the US to stand trial for his participation in the hacking of military computer systems. Aiding and abetting Pvt. Bradley/Chelsea Manning in his/her hacking of a Defense Department computer to gain access to secrets about the US wars in Afghanistan and Iraq may be just the first round of indictments for Assange. But before that can happen Assange, an Australian citizen, would have to be extradited to the US. According to reporting in USA Today, “The U.K. courts will need to resolve what appears to be an unprecedented effort by the United States seeking to extradite a foreign journalist to face criminal charges for publishing truthful information,” said Barry Pollack, the U.S.-based lawyer who represents Assange.

Whether there are additional charges may depend on whether US law enforcement officials believe they can convince the courts that Assange is NOT a journalist and was not acting in a journalist capacity. If he IS a journalist, the chances of gaining convictions for procuring and publishing state secrets are greatly diminished. But if Assange cannot find protection under the cover rightly afforded to journalists he might spend the rest of his life behind bars.

Supermax may not feel much different than the past 7 years holed up in a room in the Ecuadorian consulate.

Journalism after the Mueller Report

The highly-anticipated Mueller Report is finally out with a finding of no collusion by President Trump and his staff. The other charge, obstruction of justice, does not have sufficient evidence for it to be pursued at this time. According to USA Today, here are some stats:

  • 34 individuals indicted (for crimes unrelated to the collusion narrative)
  • 2,800 subpoenas
  • 500 search warrants
  • 500 witnesses
  • $25 million in costs

For some journalists and partisans the news was a great disappointment after years of speculation about the fate of President Trump. For others it was final vindication of the charges that the investigation was a “witch hunt” and a conspiracy theory resulting in years of “fake news.”

The question remains: did the national press fail by engaging in reporting that went too far to advance a story that did not, in the end, have merit? According to Fox News analyst Brit Hume, “It is the worst journalistic debacle of my lifetime and I’ve been in this business about 50 years. I’ve never seen anything quite this bad last this long.” Others argued that the run up to the Iraq War was a greater failure for the press.

In both cases partisan biases were motivating factors and failures to stick to the facts led many to speculate about things that turned out to be untrue. The end result was a loss of credibility and a growing level of distrust by news consumers. News credibility depends of a perception of trust…and if you lose that you’ve lost any pretense of value and reason for existing.

According to the AP, Rolling Stone reporter Matt Taibbi “suggested several reporters and commentators connected too many dots that didn’t add up” and said that “nothing Trump is accused of going forward will be believed by a large segment of the population.” That is just one of the many risks of getting swept up in the moment when your job requires that you keep your biases in check.

When is a Wall NOT a Wall?

Last evening President Trump took to the airwaves to make his case for greater border security in the form of a wall. The argument for a wall, one that Mexico would pay for, has been a constant theme of the Trump campaign and presidency. Last evening’s remarks were the President’s first Oval Office address and there was considerable hand-wringing from TV network executives about giving him this platform. Sacrificing lucrative prime-time real estate to a political figure who has a history of playing fast-and-loose with the truth made for a difficult decision. However, in the end (and in light of the government shutdown and the potential for news to be made) all major TV networks agreed to air his remarks, and the Democratic rebuttal, in real-time.

Fence separating United States and Mexico

While there is little disagreement about the need for greater security on our southern border, there is considerable debate on how to best achieve that security. Trumps wants a wall while others argue for heat-sensors, drones, and other forms of electronic surveillance. All of these would slow down illegal entry, drug smuggling, and other abuses of our national sovereignty. An effective barrier would also serve to funnel immigrants and those seeking asylum to legal ports of entry. These ideas are not terribly partisan. Democrats, including Senators Barack Obama, Hillary Clinton, and Chuck Schumer, voted for 700 miles of border fencing in 2006.

But what is most surprising to me is the arguments that seem to hang on the disagreement over the idea of a barrier and what we will call it. President Trump calls it a wall while others use the term fence. Whether it is made of concrete or steel appears to be important to some. There was even a debate last week about whether former President Obama had a wall constructed around his residence in the District of Columbia. Some argued that the brick and steel fencing did not amount to a “wall.”

Any rational person can see that this argument, and the ensuing government shut down, is not actually about border security and immigration policy. Instead it is about scoring political points and playing to constituents who are divided on this and so many other issues. Effective communication depends on a level of trust between parties who are willing to listen to each other…and sadly that appears to be nearly impossible in this current political climate.

Not Letting Your Labels Define You

An interesting article in High Country News raises an interesting issue for reporters who are working in an increasingly divisive political environment. In this particular case it is the question of whether a news reporter’s decision to wear Patagonia apparel is a political statement that undermines her perceived objectivity.

Now before you roll your eyes here’s some background. Reporters for credible news operations have historically distanced themselves from anything that might allow their readers/listeners to question their objectivity. We all recognize that reporters are human and they have inherit biases, but part of being a reporter is being aware of one’s biases and taking precautions to minimize them. Whether you work for a conservative or liberal news outlet you are expected to present yourself in a way that minimizes questions about your objectivity, and maximizes the appearance of fairness. After all, news organizations at both ends of the political spectrum claim to be fair and balanced.

Patagonia jacket with blacked-out logo
Labels are statements

So what’s up with wearing a Patagonia jacket while covering hard news? Well, last year during the run-up to the midterm elections Patagonia–which has always been an outspoken defender of environmental causes–took the additional step of endorsing two liberal candidates who were in contentious battles with more conservative candidates. While some businesses outwardly endorse political candidates and show their true colors, most take care to try to appear apolitical. After all, if your business is selling widgets, you don’t want to alienate potentially half of your customer base.

As the article points out, a journalist wouldn’t wear an NRA hat or a Greenpeace t-shirt and one can easily see how these “brands” could be seen as taking a political side. Are clothing brands any different? And if not, should a news reporter steer clear of the appearance of bias?

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