The motion picture industry has been put on hiatus by the Covid-19 pandemic and theaters that have been closed for many months are only now starting to slowly reopen. With few exceptions, e.g. Tyler Perry’s studio outside of Atlanta, film and TV production has ground to a halt over recent months. To put it in perspective, by this time last year domestic box office had surpassed $11B. This year they are struggling to break $2B. But now, as production is beginning to resume and movie theaters are beginning to reopen, safety protocols are the focus of attention.
According to Axios, executives from the largest theater chains are introducing safety protocols that they believe will encourage folks to return to movie theaters. The CinemaSafe campaign is fairly routine stuff, but if all goes well, and Covid-19 cases continue to drop, they’re hoping that movie buffs will return to being comfortable sitting down with a tub of popcorn to enjoy the big-screen experience. I don’t know about you, but I’m looking forward to Christoper Nolan’s “Tenet” set to be released over Labor Day weekend. If you go expect the following: masks, social distancing, reduced capacity (40%-50%), upgraded air filtration systems, and touch-less ticket sales.
