People are wondering if South Dakota’s sharpest minds knew what they were doing when they approved an advertising campaign designed to draw attention to the methamphetamine problem. Like many states, SD is struggling with a serious meth problem and public health officials are trying to find solutions. Public information campaigns like this are part of the solution by raising awareness about the problem and where to seek help.
But social media took the opportunity to mock the effort and the agency behind it.
But the governor is standing behind the campaign and arguing that the very fact that social media is talking about the meth problem is, in fact, evidence that the information campaign is working.
According to an NPR interview with the Social Services Secretary for the State, “that slogan was specifically designed to be provocative and to get awareness of the issue of meth. Really, meth is all of our problem in South Dakota, and it specifically is meaning – you know, we’ve got a lot of things that are coming together, a lot of people that have issues revolving around meth. Together this is our problem, and we’re on it. We’re on the solution. We need to work on this together.”
What do YOU think? Is it working?