Microsoft’s Super Bowl Spot for the Win!

The “not-so-Super” Bowl is a fading memory, but the Microsoft spot for its adaptive controller was a home run (pardon the mixed metaphor).

https://youtu.be/_YISTzpLXCY

The spot’s title is We All Win, and indeed we do when we use technology to minimize the differences that might otherwise hold us back. Great spot Microsoft…and a great lesson for us all to remember as we struggle to keep technology working for us, and not against us.

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