Microsoft’s Super Bowl Spot for the Win!

The “not-so-Super” Bowl is a fading memory, but the Microsoft spot for its adaptive controller was a home run (pardon the mixed metaphor).

The spot’s title is We All Win, and indeed we do when we use technology to minimize the differences that might otherwise hold us back. Great spot Microsoft…and a great lesson for us all to remember as we struggle to keep technology working for us, and not against us.

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