Super Superbowl

This year’s superbowl may be the most super of them all when Nielsen tallies the numbers. The playoff games have had huge audiences, and the fact that the Pats are on a roll to a record season helps. All the spots were sold long ago at a record $2.5-3 million per. Pundits say we should expect more women-oriented spots because of the proximity to V-day. That’s no surprise as the SuperBowl has become a truly family affair and has seen its female audience grow over the years. Hopefully there will be something worth talking about around the cooler on Monday.

Online prompter…very cool!

If you’ve ever used a prompter so that you can appear as smart and articulate on camera as your local TV anchor, you know that they are great…but not always readily available. Well, here’s the next best thing. You can turn your desktop or laptop into a makeshift prompter at this website. CuePrompter.com is a free, online app that allows you to input text and then display the scrolling text full-screen. With control over speed, direction and font size this free app is very cool. It even has a mirror image mode for those who may have the means to project the image off of angled one-way glass. But for most of us, setting up our video camera lens just to the side or above our screen–with some distance between us and the screen/lens–will provide decent results. If you’re using your video conferencing camera, e.g. iSight, you’re all set. Check it out at CuePrompter.com!

Okay, but what do we call it?

Pauline Millard at The Huffington Post has a point…the phrase new media has lost its…well, its newness. And while I’d love to be able to move on, there really are no reasonable replacements. We still need a term that allows us to differentiate between this and the “old media,” aka traditional media, aka MSM. Interactive media works, but is rather clunky. But perhaps the best argument for “new media” is that it can morph over time, keeping up with the latest and greatest changes and never getting locked into a particular technology or point in time. New media is always new, and it can be used to describe the vanguard of the media revolution. Until we can come up with something better, new media works for me.