research – Page 4 – Media Matters

March 12, 2008

Childhood Obesity and Screen Time

Turn off your TV A couple of studies recently published confirm what we’ve suspected. Screen time and obesity are positively correlated. And the news gets worse. A study out of Canada found that children from disadvantaged neighborhoods were 3-4 times more likely to fall into these high-risk groups. Another study, this one out of SUNY Buffalo, found that kids whose screen time was reduced lost weight. According to a report in Bloomberg,

Children whose viewing was eventually cut in half ate less, spent less time on sedentary activities and developed a healthier body mass index, a ratio of height to weight. The reduction in screen time didn’t translate into additional physical activity, providing insight into how sitting in front of a television or computer contributes to obesity in children, the researchers said.

Caveat Emptor: The Bloomberg article linked above is an advertisement dressed up as news. The article spends as much space pitching a $100 electronic device called the TV Allowance as it does reporting consumer information. This blurring of PR/Advertising and Journalism is almost as frightening as a 5th grade classroom full of 200 pound screen junkies!

February 16, 2008

Robocalls and the 1st Amendment

The State of Colorado just shelved legislation that would have restricted robocalls. SB-146, which would have banned most robocalls in Colorado, was killed in committee but may be resurrected next year. In case you haven’t had the pleasure of experiencing a robocall first hand, they are the computer generated phone calls that typically are used to conduct surveys and polls, or to disseminate a political message (often attempting to sound like a poll). And robocalls, like email spam, are cheap. According to USA Today, “A robo-calling operation may consist of little more than a personal computer hooked to a DS3 telephone line, which can make 672 calls simultaneously and costs less than $100 per month.”

If you are registered with the “Do Not Call” list you are already protected from commercial phone solicitations, be they made by a person or a computer. But robocalls for non-commercial messages are different…currently there is no opt-out mechanism. In the last couple of years about 9,000 complaints about these automated calls were logged by the office of the Colorado State Attorney General.

Critics of robocalls complain about personal privacy and the intrusive nature of phone calls that interrupt meals and family time at home. But there is another side that should be considered. Political surveys, polls, and other non-commercial messages will be severely restricted if this legislation goes through. Should the First Amendment rights of political parties, local charities, and other not-for-profit entities be curtailed in the interest of personal convenience? While it’s true that telephones have historically been for personal, not public, communication, phones today are much more than that. For now we’ve got some time to reconsider the implications of this legislative action.

February 13, 2008

Genna Davis on women on TV

Genna Davis, the fictional first woman president of the US, is mad and she’s not going to take it any more. To the point, she’s upset about the portrayal of women on TV. Research conducted by Dr. Stacy Smith of USC’s Annenberg School for Communication, on behalf of the Geena Davis Institute on Gender in Media, found that the ratio of male to female characters in films (G, PG, PG-13, and R) is 2.71 to one. In addition–even in G-rated films–female characters were often hypersexualized and shown with unrealistic bodies in alluring apparel. Animated female characters were even more likely to demonstrate these attributes than live-action characters.

Content analysis studies such as this one are often the starting point for further research intended to explore the link between media and public health issues such as low self-esteem and distorted body image. While the existence of unrealistic media portrayals of gender, race, age, etc. are not sufficient for cause-and-effect hypotheses, recognition that the media fun-house mirror provides a distorted view of reality is an important first step.

More information can be found at the Geena Davis Institute website.