{"id":1523,"date":"2015-09-20T22:27:21","date_gmt":"2015-09-21T04:27:21","guid":{"rendered":"https:\/\/sebersole.wordpress.com\/?p=1523"},"modified":"2015-09-20T22:27:21","modified_gmt":"2015-09-21T04:27:21","slug":"the-beat-goes-on","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/the-beat-goes-on\/","title":{"rendered":"The Beat Goes On"},"content":{"rendered":"<p>A new <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2015\/music-is-still-the-soundtrack-to-our-lives.html\" target=\"_blank\">report<\/a> from Nielsen\u00a0confirms that music is still an important part of most Americans&#8217; lives. The Music 360 2015 Report found that 91% of us listen to music and we spend an average of 24 hours each\u00a0week listening.\u00a0That&#8217;s an average of 3.4 hours\/day&#8230;that&#8217;s more\u00a0time than\u00a0college and university\u00a0students spend on work and related activities\u00a0(2.5 hours) and even more\u00a0time than\u00a0they spend on\u00a0educational\u00a0activities (3.3 hours) (<a href=\"http:\/\/www.bls.gov\/tus\/charts\/chart6.pdf\" target=\"_blank\">link<\/a>).<\/p>\n<p>According to Nielsen,<\/p>\n<blockquote><p>Radio continues to be the No. 1 source of music discovery in the U.S, with 61% of respondents saying they find out about new music from AM\/FM or satellite radio, a 7% increase over last year. Word of mouth is also important, particularly for teens: 65% say they discover new music through family and friends, well above the average of 45%.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1524 alignleft\" src=\"http:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2015\/09\/music-360-chart.gif?w=300\" alt=\"music-360-chart\" width=\"196\" height=\"179\" \/>According to another report from Nielsen, &#8220;On average, U.S. consumers report spending $109 each year on music. So aside from albums, what other types of music options are consumers spending their money on? Surprisingly, live events are gaining momentum, as they now account for more than half of total music activity spending each year.&#8221;<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1528 alignright\" src=\"http:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2015\/09\/how-we-spend-money-on-music-final.gif?w=300\" alt=\"how-we-spend-money-on-music-final\" width=\"243\" height=\"226\" \/><\/p>\n<p>The chart on the right shows how American music consumers are spending (or not spending) their dollars to acquire music. As you can see, live concerts and CDs are the top two ways of purchasing access to music. While this chart may not describe your spending patterns, it is interesting to note that traditional means of acquiring music are still important. And you may also be interested in knowing that two albums alone\u00a0sold a combined 7 million units last year&#8230;dominating album sales. &#8220;Combined, Taylor Swift\u2019s <i>1989<\/i> and the <i>Frozen<\/i> soundtrack accounted for almost half of the year\u2019s top 10 album sales.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report from Nielsen\u00a0confirms that music is still an important part of most Americans&#8217; lives. The Music 360 2015 Report found that 91% of us listen to music and we spend an average of 24 hours each\u00a0week listening.\u00a0That&#8217;s an average of 3.4 hours\/day&#8230;that&#8217;s more\u00a0time than\u00a0college and university\u00a0students spend on work and related activities\u00a0(2.5 hours) &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ebersolemedia.com\/blog\/the-beat-goes-on\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Beat Goes On&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,23],"tags":[],"class_list":["post-1523","post","type-post","status-publish","format-standard","hentry","category-media-industry","category-music","category-research"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/1523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1523"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/1523\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}