{"id":1631,"date":"2016-02-02T18:02:30","date_gmt":"2016-02-03T01:02:30","guid":{"rendered":"https:\/\/sebersole.wordpress.com\/?p=1631"},"modified":"2016-02-02T18:02:30","modified_gmt":"2016-02-03T01:02:30","slug":"167000-per-second","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/167000-per-second\/","title":{"rendered":"$167,000 per second"},"content":{"rendered":"<p>No, that&#8217;s not the growth rate of the national debt. It is the price for a TV spot. A 30-second ad will cost advertisers $5 million this coming Sunday. Super Bowl 50 (let&#8217;s just forget about that &#8220;L&#8221; thing for a moment) will likely have an audience of 115-120 million viewers, and this is a chance to\u00a0pitch all 120 million of them\u00a0with your brand or product. It is the only remaining mass media event that can pull a live audience of this size&#8230;and\u00a0because of that it can command outrageous sums of money from brands that want\/need that kind of exposure.<\/p>\n<p>Here&#8217;s a video from last year that helps to explain&#8230;<\/p>\n<p><iframe loading=\"lazy\" title=\"Is The Super Bowl Still Worth It? | Anatomy of an Ad Ep. 1\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/cPpi-ny2JY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>When you&#8217;re spending this kind of money you want to maximize the effect and, if possible, increase exposure. One way is to release your ad on YouTube prior to the big day, and hope that you can build buzz online with social media. One Super Bowl ad that was\u00a0very effective with this approach was\u00a0VW&#8217;s\u00a0The Force spot. This year Budweiser is trying it with a don&#8217;t-drink-and-drive spot\u00a0featuring Helen Mirren. You can see it here&#8230;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=Rb2VXVmUga4<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, that&#8217;s not the growth rate of the national debt. It is the price for a TV spot. A 30-second ad will cost advertisers $5 million this coming Sunday. Super Bowl 50 (let&#8217;s just forget about that &#8220;L&#8221; thing for a moment) will likely have an audience of 115-120 million viewers, and this is a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ebersolemedia.com\/blog\/167000-per-second\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;$167,000 per second&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14,26],"tags":[],"class_list":["post-1631","post","type-post","status-publish","format-standard","hentry","category-advertising","category-media-industry","category-tv"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/1631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1631"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/1631\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}