{"id":1742,"date":"2016-09-03T11:38:50","date_gmt":"2016-09-03T17:38:50","guid":{"rendered":"https:\/\/sebersole.wordpress.com\/?p=1742"},"modified":"2016-09-03T11:38:50","modified_gmt":"2016-09-03T17:38:50","slug":"not-safe-for-advertising","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/not-safe-for-advertising\/","title":{"rendered":"Not Safe for Advertising?"},"content":{"rendered":"<p>We&#8217;ve all seen the acronym NSF, which stands for Not Safe for Work. YouTube has generally been pretty careful to ensure that content on its site is\u00a0devoid of overtly offensive material. But now they&#8217;ve gone a step further to protect advertisers who may be squeamish about appearing alongside content that pushes the boundaries. A new policy announced by YouTube allows them to remove certain videos from their monetization program if the contents of the videos is potentially offensive to advertisers.<\/p>\n<p>YouTube producers are pushing back claiming the new policies are too strict and have\u00a0a chilling effect on their creative output. According to <em><a href=\"http:\/\/adage.com\/article\/digital\/youtube-creators-rebel-ad-friendly-policies\/305689\/\" target=\"_blank\">AdAge<\/a><\/em>, &#8220;On Wednesday, YouTube video creator Philip DeFranco, with 4.5 million subscribers, said he was put on the no-ad list after he mocked &#8216;political correctness.'&#8221;<\/p>\n<p>According to Google&#8217;s <a href=\"https:\/\/support.google.com\/youtube\/answer\/6162278?hl=en\" target=\"_blank\">guidelines<\/a>, videos with the intent to &#8220;inform or entertain&#8221; and more likely to get a pass than those intended to &#8220;offend or shock.&#8221;<\/p>\n<p>This is nothing new for websites and apps that rely on user-generated content. Again, according to <em>AdAge<\/em>,<\/p>\n<blockquote><p>The video site is just the latest to find itself embroiled in a social media battle with voices that oppose &#8220;political correctness&#8221; or claim free-speech violations over any pushback to their activities on a given platform. Last month, right-wing advocate Milo Yiannopoulos was banned from Twitter for allegedly leading a bullying blitz against &#8220;SNL&#8221; and &#8220;Ghostbusters&#8221; star Leslie Jones.<\/p><\/blockquote>\n<p>Here&#8217;s a link to a somewhat lengthy video (the first 4 min is about this issue, but the rest is pretty informative on related topics) from DeFranco that explains his position. (warning: graphic language)<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=Gbph5or0NuM<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all seen the acronym NSF, which stands for Not Safe for Work. YouTube has generally been pretty careful to ensure that content on its site is\u00a0devoid of overtly offensive material. But now they&#8217;ve gone a step further to protect advertisers who may be squeamish about appearing alongside content that pushes the boundaries. A new &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ebersolemedia.com\/blog\/not-safe-for-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Not Safe for Advertising?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,10,16,24],"tags":[],"class_list":["post-1742","post","type-post","status-publish","format-standard","hentry","category-1st-amendment","category-advertising","category-interactive-media","category-new-media","category-social-media"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/1742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1742"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/1742\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}