{"id":1771,"date":"2016-09-26T19:59:59","date_gmt":"2016-09-27T01:59:59","guid":{"rendered":"https:\/\/sebersole.wordpress.com\/?p=1771"},"modified":"2016-09-26T19:59:59","modified_gmt":"2016-09-27T01:59:59","slug":"supersized-audience-for-presidential-debate","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/supersized-audience-for-presidential-debate\/","title":{"rendered":"Supersized Audience for Presidential Debate"},"content":{"rendered":"

\"trumphillary\"The first of three presidential debates between candidates Hillary Clinton and Donald Trump was expected to set a new record for audience size as the two “least popular” candidates in decades took the stage tonight. The previous record\u00a0goes back to 1980 and the Reagan\/Carter debate.<\/p>\n

With this large of an audience, brands see this as an advertising opportunity. While the debate itself is aired without advertising, some of the ad spending\u00a0will go to social media where hashtags are used to\u00a0connect with customers. According to digiday.com,<\/p>\n

Tecate and agency Saatchi New York are airing a Trump-mocking ad called #TecateBeerWall. Unlike the barrier proposed by the Republican nominee, Tecate\u2019s wall will be\u00a03\u00a0feet tall and used as a meeting point for people from both sides of the border to have a drink on. It will air Monday night on Fox, Univision and Telemundo.<\/p><\/blockquote>\n

The guidelines<\/a> for the debate are set by the Commission on Presidential Debates, a non-partisan, non-profit organization that\u00a0sets the rules and chooses the moderators. One decision that has drawn some attention is that the moderators this year will not serve as on-the-fly fact-checkers. So if\/when either candidate says something that is dubious, it will be up to the other candidate, journalists<\/a>, and later, the TV commentators, to try to set the record straight. Of course you can always turn to Twitter where the American audience will be fact-checking every statement in real-time.<\/p>\n

And speaking of social media, you don’t even need a TV to watch the debates. Plenty of websites, including Facebook<\/a>, are live streaming the events.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first of three presidential debates between candidates Hillary Clinton and Donald Trump was expected to set a new record for audience size as the two “least popular” candidates in decades took the stage tonight. The previous record\u00a0goes back to 1980 and the Reagan\/Carter debate. With this large of an audience, brands see this as … <\/p>\n

Continue reading “Supersized Audience for Presidential Debate”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,26],"tags":[],"class_list":["post-1771","post","type-post","status-publish","format-standard","hentry","category-politics","category-tv"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/1771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1771"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/1771\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}