{"id":1847,"date":"2017-02-05T16:29:03","date_gmt":"2017-02-05T23:29:03","guid":{"rendered":"https:\/\/sebersole.wordpress.com\/?p=1847"},"modified":"2017-02-05T16:29:03","modified_gmt":"2017-02-05T23:29:03","slug":"supersize-that","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/supersize-that\/","title":{"rendered":"Supersize That!"},"content":{"rendered":"

\"wings\"Super Bowl LI is this afternoon\u00a0and the hype is living up to expectations. I read earlier today that “experts” are predicting that Americans will eat 1.3 BILLION chicken wings today. (In case you were wondering, “1.3 billion chicken wings is enough for every man, woman and child in the United States to have four wings each”).\u00a0It just so happens that the “experts” quoted\u00a0are the National Chicken Council. Here’s their press release<\/a>…the one that generated the news stories. As you\u00a0can probably tell, this is all about promoting chicken wings. It’s not news, it’s advertising. And journalists and news outlets that carry the story are part of the problem facing real journalism.<\/p>\n

And speaking of journalists, there will be approximately 5,000 of them covering the big game. Is that really necessary?\u00a0I know what you’re thinking…I’m just jealous and wish my organization (fat chance) had sent me to Houston to report on the game and the many associated parties.<\/p>\n

Of course I’ll be watching the advertisements. Every year there are a few good ads…ones that might even be worth the $$$ that keeps increasing every year. This year a 30-second spot will set the advertiser back a cool $5.5 million. Over the past half-century, total ad spending in the big game is approaching\u00a0$5 billion. And while I don’t have hard data to support my claim, I think it’s fair to say that not all of those dollars were well spent. But there have been some great ads that have been worth every penny. Coke “Mean Joe Green”, Apple “1984” and Budweiser “Frogs” come to mind. (See them here<\/a>.)<\/p>\n

Okay, enough ranting. But before I close, I thought I’d revisit that whole chicken wing thing. PETA has, characteristically, found a way to\u00a0make you feel guilty for indulging. Don’t click this link<\/a> if you plan to enjoy some hot wings at your party…I warned you!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Super Bowl LI is this afternoon\u00a0and the hype is living up to expectations. I read earlier today that “experts” are predicting that Americans will eat 1.3 BILLION chicken wings today. (In case you were wondering, “1.3 billion chicken wings is enough for every man, woman and child in the United States to have four wings … <\/p>\n

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