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<\/p>\nElle magazine may have had good intentions, but their strategy to encourage readers to register to vote was terribly misdirected. Here’s the tweet that Elle sent out to its followers:<\/p>\n
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The catch is that Kim and Kanye are NOT breaking up, and the link provided takes users not to a news story but to a Voter Registration website. What some have called “trolling for good” is anything but good for media credibility which is already suffering from years of decline.<\/p>\n
Some saw the stunt as a slap in the face of young women who are frequently depicted as politically unengaged and only interested in celebrity news.<\/p>\n
![\"\"](\"http:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2018\/10\/vapid.png\")
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Which led Elle to tweet an apology for the original tweet; a reminder once again that social media gone wrong is a constant threat to brand credibility.<\/p>\n
![\"\"](\"http:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2018\/10\/Elle.png\")
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Elle magazine may have had good intentions, but their strategy to encourage readers to register to vote was terribly misdirected. Here’s the tweet that Elle sent out to its followers: The catch is that Kim and Kanye are NOT breaking up, and the link provided takes users not to a news story but to a … <\/p>\n