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While much of the concern is justified, the Momo Challenge hoax* has resurfaced prompting YouTube to pull all advertising from certain videos that contain reference to the creepy image that is apparently linked to messages of self-harm. According to The Verge<\/a>, YouTube is applying their Advertiser-Friendly Content Guidelines<\/a> to justify pulling ads from these videos.<\/p>\n\n\n\n And that brings us back to the real threat here. It is not just a threat of pedophilia, or promotion of self-harm…but the threat to a financial machine that must be protected and kept safe from existential threats in the form of advertiser boycotts. Now that’s<\/strong> scary! <\/p>\n\n\n\n *For more about the viral hoax associated with Momo, see this article from Nieman Lab<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" With 500 hours of video uploaded every minute, YouTube has an enormous problem. How do you monitor that much content to ensure that it meets company guidelines and policies, and protects users and advertisers? Let’s be honest, for a company that makes $$$ on digital advertising any threat to that income stream is going to … <\/p>\n