{"id":554,"date":"2011-02-13T20:20:30","date_gmt":"2011-02-14T02:20:30","guid":{"rendered":"http:\/\/sebersole.wordpress.com\/?p=554"},"modified":"2011-02-13T20:20:30","modified_gmt":"2011-02-14T02:20:30","slug":"climate-change-getting-the-cold-shoulder","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/climate-change-getting-the-cold-shoulder\/","title":{"rendered":"Climate Change Getting the Cold Shoulder"},"content":{"rendered":"

Early last year I wrote<\/a> about the PR problem facing the global warming community. As I noted then, public interest in efforts to address global warming has fallen dramatically from earlier times when Al Gore’s documentary An Inconvenient Truth<\/em> was perceived as, well, truth.<\/p>\n

Much has changed since then, including a global recession that has taken the edge off of long-term efforts to avert possible or probable ecological disaster. Ask an out-of-work environmentalists about climate change and you may find that he is much more focused on finding a short-term solution to his economic hardship.<\/p>\n

Another setback for the movement was the “climategate<\/a>” scandal in which stolen emails suggested that climate scientists were hiding contrary data in an attempt to prop up their theories. This fall from grace was too much for some climate-change supporters who jumped ship and joined the ranks of skeptics.<\/p>\n

Thirdly, the fact that Europe and the US have experienced a colder-than-normal winter with record snowfalls in the mid-west and east coast hasn’t exactly helped the climate change cause.<\/p>\n

In light of the set-backs, those who want to keep climate change front and center are struggling to promote their cause.\u00a0 A recent article in Der Spiegel<\/em><\/a> highlights the failure of climate change advocates to find a compelling visual or spokesperson to make their case. And without a compelling hook, the climate change story has moved off the front page. (That’s a newspaper metaphor for those of you under the age of 45 who don’t read newspapers.) To try to get the story back in the limelight, climate change evangelists are resorting to marketing tricks like those mentioned in the Der Spiegel <\/em>piece.<\/p>\n

Things may change…actually, they always do. Perhaps they’ll find a compelling narrative that renews interest and concern on the part of the public. But for now, the climate change story is a hard sell to a jaded public that is significantly more interested in short term comfort and the latest tabloid gossip than a far-off environmental nightmare that may, or may not, be headed our way.<\/p>\n","protected":false},"excerpt":{"rendered":"

Early last year I wrote about the PR problem facing the global warming community. As I noted then, public interest in efforts to address global warming has fallen dramatically from earlier times when Al Gore’s documentary An Inconvenient Truth was perceived as, well, truth. Much has changed since then, including a global recession that has … <\/p>\n

Continue reading “Climate Change Getting the Cold Shoulder”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11,18,19],"tags":[],"class_list":["post-554","post","type-post","status-publish","format-standard","hentry","category-advertising","category-journalism","category-politics","category-pr"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=554"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/554\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}