{"id":642,"date":"2011-03-07T19:55:51","date_gmt":"2011-03-08T01:55:51","guid":{"rendered":"http:\/\/sebersole.wordpress.com\/?p=642"},"modified":"2011-03-07T19:55:51","modified_gmt":"2011-03-08T01:55:51","slug":"ipad-the-future-of-print-media","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/ipad-the-future-of-print-media\/","title":{"rendered":"iPad &#038; the Future of Print Media"},"content":{"rendered":"<p><a href=\"http:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2011\/03\/ipad-2-steve-jobs-510x320.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-645\" title=\"ipad-2-steve-jobs-510x320\" src=\"http:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2011\/03\/ipad-2-steve-jobs-510x320.jpg?w=300\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2011\/03\/ipad-2-steve-jobs-510x320.jpg 510w, https:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2011\/03\/ipad-2-steve-jobs-510x320-300x188.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The <a href=\"http:\/\/www.apple.com\/ipad\/\" target=\"_blank\">iPad 2<\/a> will be available at Apple Stores this Friday at 5pm and the buzz on the street is that it will be another barn burner. In the first 9 months of iPad sales last year, Apple sold nearly 15 million units. <a href=\"http:\/\/www.sfgate.com\/cgi-bin\/article.cgi?f=\/g\/a\/2011\/03\/07\/businessinsider-ipad-context-2011-3.DTL\" target=\"_blank\">Analysts<\/a> expect that figure to double this year with the release of the iPad 2. The iPad is not the only tablet\/e-reader\/e-book\/etc., it is simply the best-selling and is expected to hold that position for another 2-3 years. Unlike other tablets, the iPad is not first and foremost an e-reader. While the Amazon Kindle and the Barnes &amp; Nobel Nook are about e-books, the iPad is about apps that range from games to business productivity. But the iPad can also be used for books, and perhaps more important, magazines. <a href=\"http:\/\/www.condenast.com\/\" target=\"_blank\">Cond\u00e9 Nast<\/a>, one of the largest magazine publishers, has announced plans to release all of their titles as iPad apps. They already publish <em>Wired<\/em>, <em>GQ<\/em>, and <em>Vanity Fair<\/em>, amongst others, in digital format.<\/p>\n<p>In deciding to go digital, Cond\u00e9 Nast design director Wyatt Mitchell said that the company considered the pros and cons of print and digital, and tried to capture the benefits of both. One of the benefits of print is the fixed design. Magazines ported to the web left designers frustrated by OS, browser, and html\/css quirks that reduced their design decisions to mere suggestions. With the iPad, complete creative control is back in the hands of the designers and content experts. Advantages of electronic delivery are myriad and include: speed of publishing, interactivity, the compelling persuasive power of video and audio, and a much smaller carbon footprint.<\/p>\n<p>If you&#8217;ve never seen a magazine on an iPad, it is certainly something to behold. More than just high-resolution images and text, iPad zines contain interactive features that make the content breath and pulse with life. What do you think, will the tablet-based digital magazine change the way you read magazines?<\/p>\n<p>[polldaddy poll=4678599]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The iPad 2 will be available at Apple Stores this Friday at 5pm and the buzz on the street is that it will be another barn burner. In the first 9 months of iPad sales last year, Apple sold nearly 15 million units. Analysts expect that figure to double this year with the release of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ebersolemedia.com\/blog\/ipad-the-future-of-print-media\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;iPad &#038; the Future of Print Media&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,11,14,16,20],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","hentry","category-interactive-media","category-journalism","category-media-industry","category-new-media","category-print"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}