{"id":770,"date":"2011-10-31T08:02:19","date_gmt":"2011-10-31T14:02:19","guid":{"rendered":"http:\/\/sebersole.wordpress.com\/?p=770"},"modified":"2011-10-31T08:02:19","modified_gmt":"2011-10-31T14:02:19","slug":"what-is-herman-cains-communications-director-smoking","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/what-is-herman-cains-communications-director-smoking\/","title":{"rendered":"What is Herman Cain&#8217;s Communications Director Smoking?"},"content":{"rendered":"<p>We&#8217;re quickly approaching an election year, and you know what that means&#8230;political ads 24\/7. More and more we&#8217;re seeing ads launched and tested online where ROI can be extremely high if an ad goes viral. Even better is an online ad that attracts the attention of traditional media. The result is free exposure when broadcast and cable news outlets spend precious airtime talking about or even screening the online ad.<\/p>\n<p><a href=\"http:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2011\/10\/mark_block.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-771\" title=\"mark_block\" src=\"http:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2011\/10\/mark_block.png?w=300\" alt=\"\" width=\"300\" height=\"181\" srcset=\"https:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2011\/10\/mark_block.png 637w, https:\/\/ebersolemedia.com\/blog\/wp-content\/uploads\/2011\/10\/mark_block-300x182.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>That may be the strategy behind an online ad for Herman Cain, who is running for the Republican nomination to challenge Barak Obama in the 2012 Presidential race. The ad, with more than 1.2 million views and counting, features Cain&#8217;s chief of staff Mark Block who, at the end of the spot, takes a drag on a cigarette. You can watch the ad on <a href=\"http:\/\/www.youtube.com\/watch?v=qhm-22Q0PuM\" target=\"_blank\">[Youtube<\/a>]. This is an unconventional approach, to say the least. As Block says in the spot, &#8220;we&#8217;ve run a campaign like nobody&#8217;s ever seen.&#8221;And while Block says the ad is not intended to promote smoking or to send a subliminal message, that&#8217;s not stopping media critics and journalists for looking for the subtext beneath the subtext. Some are suggesting that it is defiant gesture towards the nanny-ism of Big Government that wants to tell people what they can or cannot do.<\/p>\n<p>Another bazaar web ad is the long-form, <em>He Carried Yellow Flowers<\/em>. Conner Friedersdorf at <em>the Atlantic<\/em> calls it a &#8220;Dadaist Meta-Western.&#8221; I don&#8217;t know where to begin with this one, so I encourage you to watch it on [<a href=\"http:\/\/www.youtube.com\/watch?v=dSlC7BxmSqY\" target=\"_blank\">YouTube<\/a>] and leave your comments below. What do you think is the message? And does it make you think of Herman Cain as a viable contender for the office of President of the United States of America?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re quickly approaching an election year, and you know what that means&#8230;political ads 24\/7. More and more we&#8217;re seeing ads launched and tested online where ROI can be extremely high if an ad goes viral. Even better is an online ad that attracts the attention of traditional media. The result is free exposure when broadcast &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ebersolemedia.com\/blog\/what-is-herman-cains-communications-director-smoking\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What is Herman Cain&#8217;s Communications Director Smoking?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,13,16,18,19,27],"tags":[],"class_list":["post-770","post","type-post","status-publish","format-standard","hentry","category-advertising","category-media-effects","category-new-media","category-politics","category-pr","category-video"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=770"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/770\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}