{"id":87,"date":"2008-09-13T13:49:41","date_gmt":"2008-09-13T19:49:41","guid":{"rendered":"http:\/\/sebersole.wordpress.com\/?p=87"},"modified":"2008-09-13T13:49:41","modified_gmt":"2008-09-13T19:49:41","slug":"myspace-music-to-the-rescue","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/myspace-music-to-the-rescue\/","title":{"rendered":"MySpace Music to the Rescue!"},"content":{"rendered":"

The music industry has had a tough time of it for the past decade or so…but help may be on the way. According to a news story reported in Business Week<\/a>, MySpace Music is about to launch in a few days.<\/p>\n

MySpace Music is a joint venture between News Corp.’s social networking site and the three largest record labels\u2014Universal Music Group, Sony BMG Music Entertainment, and Warner Music.<\/p><\/blockquote>\n

This effort is a direct response to the plummeting revenue that music labels have been experiencing since 1999. Part of the reason for the decline is online music piracy…but some would argue that it also reflects a shortage of hit records. Whatever the cause, record labels are trying new tricks to monetize their creative assets.<\/p>\n

According to Business Week,<\/p>\n

The idea behind MySpace Music is that it can help generate revenue for artists every day, not just around an album’s release. The venture gives the labels access to MySpace’s global audience of 118 million users and its ad sales team of more than 250 people. It also provides the labels with a prominent venue to pull in audiences and advertisers with new types of nonmusic content, including music news, behind-the-scenes videos, and artist interviews.<\/p>\n

MySpace is designed to do more than bring in ad revenue, though. It also gives the industry a new channel through which to sell songs, ringtones, T-shirts, and tickets. With 5 million artists using the site to promote their bands, MySpace has already become a major destination for discovering new music and upcoming concerts.<\/p><\/blockquote>\n

One thing is fairly clear–the major record labels have been slow to embrace new media and only time will tell if this is a case of “better late than never,” or “too little, too late!” What do you think? Will MySpace Music revive the ailing music industry?<\/p>\n","protected":false},"excerpt":{"rendered":"

The music industry has had a tough time of it for the past decade or so…but help may be on the way. According to a news story reported in Business Week, MySpace Music is about to launch in a few days. MySpace Music is a joint venture between News Corp.’s social networking site and the … <\/p>\n

Continue reading “MySpace Music to the Rescue!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,14,15,16,29],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-interactive-media","category-media-industry","category-music","category-new-media","category-websites"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}