{"id":944,"date":"2012-08-17T07:31:47","date_gmt":"2012-08-17T13:31:47","guid":{"rendered":"http:\/\/sebersole.wordpress.com\/?p=944"},"modified":"2012-08-17T07:31:47","modified_gmt":"2012-08-17T13:31:47","slug":"an-olympic-sized-effort-by-nbc","status":"publish","type":"post","link":"https:\/\/ebersolemedia.com\/blog\/an-olympic-sized-effort-by-nbc\/","title":{"rendered":"An Olympic-sized Effort by NBC"},"content":{"rendered":"

The Summer Olympic games have come to a close and the 10,000+ athletes and their fans have returned to their 200+ home countries. NBC Sports production personnel will be dismantling their enormous production facilities and shipping tons of equipment back to the US. I was fortunate to be part of the NBC Sports production team in 1988 at the Seoul Summer Olympics. It was a massive undertaking then, but every four years the US Olympics broadcasting team outdoes the previous effort.<\/p>\n

NBCUniversal paid dearly for the rights to broadcast the XXX Games to a US audience…somewhere in the neighborhood of $1.18B. They spent hundreds of millions more bringing hours and hours of programming to your TV screen, laptop, tablet and cell phone.<\/p>\n

Over a period of 17 days, NBC Universal provided 5,535 hours of coverage spread across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform. While athletes were setting records in the pool and on the track, NBCUniversal set records of its own. Working with Panasonic, the games in London marked the first time that Olympic sports were broadcast in 3D in the US. To appreciate the size and scope of the Summer Olympic games, this is what their media guide said about the size of the audience:<\/p>\n

To deliver the same number of gross household impressions NBC delivered during the 17 days of its primetime Beijing Olympics coverage, one network would have to own the rights and broadcast the Super Bowl, the Academy Awards, the Grammy Awards, the Golden Globes, the AFC Division playoffs, the NFC Championship Game and six games of the World Series all within a 17-day span.<\/p><\/blockquote>\n

Also from their media guide…<\/p>\n

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The Summer Olympic games have come to a close and the 10,000+ athletes and their fans have returned to their 200+ home countries. NBC Sports production personnel will be dismantling their enormous production facilities and shipping tons of equipment back to the US. I was fortunate to be part of the NBC Sports production team … <\/p>\n

Continue reading “An Olympic-sized Effort by NBC”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,14,26],"tags":[],"class_list":["post-944","post","type-post","status-publish","format-standard","hentry","category-interactive-media","category-media-industry","category-tv"],"_links":{"self":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=944"}],"version-history":[{"count":0,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/posts\/944\/revisions"}],"wp:attachment":[{"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebersolemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}