Sleepless in Austin

SW-THE-FORCE-AWAKENSLast week the Alamo Draft House, a theater in Austin, TX, hosted a special screening of the Star Wars movies. Each of the six episodes were screened, followed by the new film, The Force Awakens, on repeat until all but one viewer succumbed to sleep. That final nod happened after Jim Braden had watched the first six episodes, and nine viewings of episode 7; nearly 48 hours of intergalactic shenanigans. According to the Washington Post, the winner won Star Wars cards and artwork, seven years of free tickets and a theater seat named in his honor.

The Hollywood Reporter corresponded with Braden after his victory about what he described as “a grueling ordeal, even though I loved the movie.” You can read about his impressive achievement here. Here’s an excerpt:

You said you’ve watched all the earlier films multiple times, and now you’ve seen the newest installment nine times in one sitting. Is that enough? Can you imagine ever wanting to see it again?

I left the marathon convinced I’d never be able to watch it again. I had been Clockwork Orange‘d. I went home and slept for a few hours — my first sleep in over 50 hours — and dreamed, or hallucinated, about the movie the entire time. I woke up and immediately felt the urge to watch the movie again.

I think it has a bit of a Stockholm Syndrome-like hold on me now. I’ve come to love my tormentor. My parents are coming into town for Christmas, and I’ve already gotten us tickets to see the movie while they’re here. And I can’t wait to see it again. I’m a sick, sick man.

Ad of the Day, featuring MCCNM alum Megan Matousek

Every so often one of our amazing MCCNM alums does something really fantastic…and this time it is Megan Matousek, class of 2005. Megan works for Industrial Light & Magic, and most recently had a hand in the making of a commercial spot for Duracell.

You can read more about the spot here, at the Ad Week website. Scroll to the bottom for Megan’s credit.

Are You Ready for Some Star Wars?

star-warsLast week’s Monday Night football game on ESPN was an excellent opportunity for Disney (parent company of ESPN) to promote its latest Star Wars movie. In case you didn’t know, Disney bought Lucas Films (creator of the Star Wars franchise) in 2012 for $4B. That acquisition was what happens, “when you wish upon a death star” according to one report.

Advertising is when one company pays another to promote its products. But if the company that wants to advertise is a media company, and it wants to promote its own products by using its own media space to do so, we call that promotions. TV networks promote specific programs to targeted demographics watching other programs. Radio stations promote themselves with their own airtime trying to build brand identity and loyalty. Even newspapers and magazines promote upcoming features or issues.

Disney using ESPN’s broadcast of NFL football to promote its upcoming film release is a no-brainer. NFL football is hugely popular…and a perfect audience for the new blockbuster. But this promotion actually worked both ways. The ESPN telecast actually saw a ratings spike as people tuned in to see the world-premiere of the latest trailer. That’s right, people tuned into the program to see the commercial! Now that’s marketing mojo. Theater servers crashed as fans rushed to pre-buy tickets for the latest installment. According to Josh Rottenberg of Tribune News, in the first hour after the half-time trailer, 1.3 million people interacted with it on Facebook and the Twitterverse lit up with some 17,000 tweets per minutes. AMC Theatres sold out more than 1,000 shows nationwide in less than 12 hours. Now THAT’s a force to be reckoned with!

You can see the buzz-generating promo on YouTube at https://youtu.be/sGbxmsDFVnE

 

The Magic of Motion Pictures

Movies, aka films, aka motion pictures, are actually optical illusions. To capture motion on film, or as digital bits, simply involves capturing still images in quick succession. How quickly depends on how much temporal resolution you want to capture…but for the illusion to be believable it should probably be, at a minimum, in the neighborhood of 18-24 frames each second. That’s it…just a new picture every 18th to 24th of a second and our eye/brain thinks it is seeing motion. Persistence of vision is the technical phrase used to explain the illusion that makes motion pictures possible.

So when you see TV or film images flicker on the screen just realize that you’re really seeing a bunch of still pictures displayed at a rate that is fooling your brain into thinking that you’re seeing motion. Animation is based on the same principle. There are many forms of animation, but if you remember Gumby, or the California Raisins, you can thank stop-motion animators for this technique that involves taking a photograph, then moving a real object in front of the camera, then taking another photograph…repeat until you’ve made a short movie. I once shot a claymation TV commercial for a local cable TV company and I can tell you that it is a very tedious process.

Equally tedious is a process of animating drawings to create a fluid appearance of motion. Check out this ad from Honda…

According to Ad Age,

The spot, called “Paper,” weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products.

So if motion is an illusion, what do you call a short film made up of many very short motion clips? Move.

Hacking, Journalism, and Moral Treason

The hack of Sony Pictures and subsequent release of salacious emails and other confidential information has been the talk of the town (read Hollywood) in recent days. Much of the information obtained by the hackers (aka Guardians of Peace) is very personal and potentially damaging to careers and reputations of employees, executives, and celebrities connected to Sony. Medical records, compensation packages and their private negotiations…even jokes about President Obama that have a racial component…are on display for all to see.

But the hackers alone cannot do serious damage to Sony without the willing participation of journalists. What the hackers have stolen, journalists are now distributing with the protection of the first amendment and the claim that these are important and relevant issues to be discussed in a public forum.

But not every one is willing to give the news media a pass when it comes to reporting this story. Appearing on Howard Stern’s radio show, Seth Rogen (co-star of The Interview) claimed that journalists are profiting from doing exactly what the criminals/hackers want.

Television writer Aaron Sorkin has been another outspoken critic saying, “Every news outlet that did the bidding of the Guardians of Peace is morally treasonous and spectacularly dishonorable.” Sorkin acknowledges, in his op-ed piece in the New York Times, the importance and role of the media when it comes to whistle-blowing and exposing wrong-doing, e.g. the Pentagon Papers. But he makes a clear distinction between that and these gossipy morsels that have little or no value for the preservation of democratic ideals.

As demented and criminal as it is, at least the hackers are doing it for a cause. The press is doing it for a nickel. ~Aaron Sorkin

I suppose one could argue that this hack reveals facts relevant to issues of importance: gender disparity for celebrity compensation, race-tinged jokes about the President by Sony execs who support him and gave to his political causes, and allegations of journalistic malpractice by New York Times columnist Maureen Dowd. But these exceptions are not what’s generating all the buzz on blogs and social media.

Not too long ago when nude celebrity pictures were hacked from the cloud “real” journalists were careful to keep their distance for fear of being seen as accomplices to the crime. But this time the “gift that keeps on giving” has fewer detractors and the benefit of readers’ fascination with celebrity culture. The hackers have promised a “Christmas gift” of new information while Sony’s lawyers are sending threatening letters to news organizations in an attempt to discourage further dissemination. But if there’s one thing on which we can be fairly certain, it’s that attacking journalists won’t go over well.

The “movie” experience

GravityI saw a movie last week. Not just any movie. Gravity, in IMAX 3D. It was amazing. Not every movie needs (or benefits from) the big screen, 3D perspective and awesome surround sound…but Gravity definitely brought it all together in a way that has to be experience to be appreciated. If you haven’t already seen Gravity, don’t wait for the DVD or Netflix. Like Lawrence of Arabia in 70mm (still remember seeing it at the Naro theater in Norfolk, VA in late 1989) some movies need to be appreciated as the “larger-than-life” event that they are.

The great thing about IMAX is the sensation that comes from having your vision and hearing FILLED with the director’s creative vision. I suppose motion-controlled seating and “Smell-O-Vision” might have heightened the experience even more, but there was plenty of sensory stimulation as it was.

Filmmakers have, almost from the start, longed to have complete control over the viewer’s experience. It didn’t take long for them to discover that a large screen in a dark room minimized visual distractions while an audio system capable of high-fidelity at high volume drowned out the coughing and fidgeting of the audience.

At the turn of the last century, when motion pictures were the only game in town, projecting a grainy black-and-white image on a draped bed sheet was good enough. But that wouldn’t last long. Soon a soundtrack replaced the live pianist and speaking characters preempted the need for title cards and subtitles. Larger screens and Technicolor soon followed. Then TV was invented. Hollywood studios and producers, worried that their audiences would stay home and stop going to the movies, decided to try to create an even bigger experience. The list of bigger-is-better movie technologies exploded; Todd-AO, Cinerama, Cinemascope,  Super and Ultra Panavision, 70mm, IMAX, and Vistavision are just a few. Advances in audio technology were just as spectacular. Stereo gave way to Surround Sound as Dolby Digital and THX found new ways to make us “feel” the soundtrack.

At 4.5 years in the making, Gravity is a tour-de-force of CGI and audio. Because I’ve never experienced space I was ill-equipped to determine whether anything looked or sounded “wrong,” but I do know that not once was I jarred back to reality by an errant shot or sound. The director launched me into space and I didn’t land on my feet until the 90-minute movie had run its course.  It was a great ride.

Zero Dark Thirty Under Attack

zero-dark-thirty1The Hollywood film Zero Dark Thirty, about the hunt for and killing of Osama bin Laden, is being criticized by some in the Hollywood film community because of its portrayal of “enhanced interrogation”, a euphemism for torture. According to Hollywood veterans, and liberal activists, Ed Asner and Martin Sheen (you may know him as the father of Charlie Sheen), Zero Dark Thirty is not worthy of accolades and honors because it suggests that torture played a role in the elimination of bin Laden.

First a little background. The film is directed by Kathryn Bigelow who also directed The Hurt Locker, winner of six Academy Awards. Controversy arose early on when the film’s producers and writers were accused of receiving access to classified documents. Opponents of President Obama suspected that the film would be released just before the 2012 elections, with the goal of boosting the President’s reelection efforts. However, the film was not finished in time for the elections and went into wide release this past weekend to critical acclaim. The film has received five Academy Award nominations, including Best Picture, and five Golden Globe nominations resulting in a Best Actress win for Jessica Chastain. It also topped the weekend box office taking in approximately $24 million.

In defense of the film’s portrayal of torture, Sony pictures issued a statement saying, “To not include that part of history would have been irresponsible and inaccurate.” However, this movie is a fictional account based on real events…not a documentary. I’m not sure that responsibility and accuracy were as essential as Sony would like us to believe.

In criticizing the film, one Hollywood insider said, “You can’t separate artistry from morality.” While that statement is open to debate, it is interesting to note that moral objections to content found in Hollywood movies has been a battle waged since the turn of the previous century. For most of that time Hollywood’s collective response has been, “we’re artists…don’t impose your values on our creation.” “If you don’t like it, don’t watch it.” And the always-predictable argument, “It’s only a movie…people can distinguish between reality and what they see on the screen.” Now that Hollywood activists don’t care for the tone of the objectionable content the shoe appears to be on the other foot. They’ll need to tread lightly, lest they appear overly hypocritical as they press their case for moral superiority.

Movies are Made to be Seen

Have you ever tried to describe a movie to your friends…but they just didn’t get it? You may relate to this humorous spot from French TV.

[youtube=http://www.youtube.com/watch?v=9M5ej-mCtzI]

Dark Knight Falls Short

The latest in the Dark Knight series is struggling to bounce back from the tragic shooting in Aurora that appears to be having a greater impact on attendance than initially projected. It may appear callous to be talking about box office receipts and financial success when so many lives were lost and others were changed forever. But that is the nature of the business of big media. The studio, Warner Brothers, took steps to try to appear sensitive to the tragic shooting. They delayed reports of box office receipts that first weekend and cancelled premiere events in Paris, Mexico City and Tokyo. According to the WSJ, a spokesperson for the studio said, “We just felt it would be disrespectful and not the right thing to do to go forward.” Warner Bros also pulled trailers for Gangster Squad from theaters because of a scene that includes shooting up a movie theater. Meanwhile, security has been beefed-up and theater chains are implementing new rules about patrons showing up in outfits and masks.

Christian Bales’ surprise visit to patients in Aurora hospitals was certainly well-received by both the patients and the media. The visit may have been inspired by a Facebook viral campaign calling for the star to make a visit to the victims. And while I sincerely hope that the visit was made for all the right reasons, we’re sure to hear criticism from skeptics and cynics who question motives whenever fame and fortune is at stake.

Public Relations experts have been weighting in on the difficult position facing Warner Bros. Some had advised that all screenings of Dark Knight Rises be pulled for a short time. Others have argued for business as usual. According to a report by Fox News, Daniel Keeney, President of DPK Public Relations and PR crisis expert, believes that the best response is to acknowledge and move forward.

“There realistically is no way in the foreseeable future to extricate the Batman brand from this horrific tragedy,” he said. “So instead of hoping to get beyond this, the studio needs to accept that this event is a part of this movie from this point forward. A simple way to acknowledge this and recognize as well as honor the victims is to add a slide to the beginning of the movie along with a moment of silence prior to the start of the film.”

According to a report filed by LA radio station WKZO,

Ronn Torossian, chief executive of New York-based 5W Public Relations, agreed that the public “has a very short-term memory” of news events and said the Aurora shooting would not leave a long-term impact on film promotion. “Reality shows have had tragic suicides and other incidents, yet reality shows continue,” he said.

Of course it is entirely possible that Word-Of-Mouth and film critic reviews are responsible for the lackluster performance. But it is also possible that potential movie-goers are not in the mood for a film that will remind them of senseless killing by a deranged “Joker” from Aurora.

Another Mass Shooting in Colorado: A Dark Night Indeed

Yesterday I posted a short entry and link to the Media & Society facebook page about the heated debate on Rotten Tomatoes about The Dark Knight Rises. The essence of the story, as reported by the Wall Street Journal, is that the comment section of the latest Batman film was out of control with trash talk and threat of physical violence because of a couple of unflattering reviews of the newest movie in the Batman franchise. Apparently fans of the series were not taking kindly to the negative reviews and, as often is the case with online discussions, the anonymity and deindividuation (I know it’s a big word…look it up) led to brutish behavior on the part of some.

This morning I woke up to horrible news that a gunman had opened fire in an Aurora (suburb of Denver, CO) theater where movie goers had gone to see the newest Batman movie, The Dark Knight Rises. Dressed in a bullet-proof vest and gas mask, and with his hair colored red, the shooter opened canisters of gas and then opened fire with multiple weapons in the crowded theater. Some 71 persons were shot and 12 are reported killed. Taken into custody, the gunman–recently a PhD student at CU’s medical school–claimed to be the Joker, the villain portrayed by the late Heath Ledger in  the previous Batman film.

All of this will no doubt raise questions, and even political posturing, about the shooter’s motives and the state of our society. Some of these questions may be genuine attempts to deal with the loss by looking for explanations. Others may be asking questions in an effort to direct public dialog to topics in which they have political axes to grind. Some of the questions will look to the media. Was the shooter in any way influenced by the Batman movies? Are villainous portrayals on the big screen capable of triggering desperate acts by deranged individuals?

I began this blog with reference to the uncivil behavior in an online forum. Some might argue that this online incident is indicative of a greater social illness that found its final outlet in a horrific act of carnage. While causal links are incapable of providing explanations for the behavior of psychotic and deranged individuals, it won’t stop people from trying to connect the dots. There may well be connections to be made, but those will have to wait for now.

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