How NOT to Cover a School Shooting

Being a journalist today is hard work. While getting it right and working under intense deadline pressure has always been part of the challenge, journalists today face increasingly difficult expectations from newsroom bosses, attacks from members of the increasingly partisan audience, and social media minefields where a misstep is rewarded with professional injury or death.

The school shooting this week gave us plenty of examples of good journalism performed by dedicated journalists. It also gave us reason to pause and reflect on what can go wrong when journalistic ethics are compromised. Let’s start with the good.

Data journalism and interactive technologies give us new ways to visualize old problems. The Washington Post gave us an excellent example in the form of a webpage that updates statistics about mass shootings.

Some of the reporting was done by students who were under attack. To better understand the horror experienced by students, read this series of text messages exchanged between two sisters.

But when students were contacted by members of the media while still in an active shooter situation, objections were raised…and justifiably so. Putting people at risk for the sake of a scoop is clearly unethical and directly contradicts the Society of Professional Journalists code of ethics, specifically the directive to Minimize Harm.

Another problem with using source material generated by eye-witnesses is that there may be graphic images and sounds that may contribute to the trauma experienced by survivors. Poynter, a leader in journalistic ethics, provided a very thoughtful analysis of Wednesday’s coverage and asked important questions that all journalists need to consider before rushing to publish.

And finally there is the increasingly distressing problem created by fake news. Some of the fake news is predictable “spinning” by political agents or PR hacks advocating for their particular cause or position. One example is the claim circulating on social media that there have been 18 school shooting since Jan 1, 2018. That claim was debunked by a story in the Washington Post. There’s also been reporting of Russian troll farms using the event to further their campaign intended to divide and mislead the American public.

But perhaps the most alarming instances of fake news related to the Florida school shooting are the fake tweets that were intended to implicate a working journalist in the very kind of unethical behavior described earlier in this post. According to Poynter,

One of Harris’ early replies quickly went viral. Within 45 minutes, she was getting a barrage of harassment from random Twitter users. Someone made a screenshot of a fake tweet alleging that she had asked someone for photos or videos of dead bodies. She decided to ignore the hoax and report it to Twitter instead.

According to Jane Lytvynenko of Buzzfeed,

While traditional fake news stories have a financial incentive, amassing advertising revenue by monetizing page views, Lytvynenko said the motivation for creating fake tweets is less clear. While creating them could be politically motivated, there’s also the possibility that the people behind them are just bent on destruction.

There is virtually NO defense against misinformation motivated by that kind of animus.

 

Fake News and Press Freedom

In an attempt to preempt President Trump’s announced “fake news” awards, the Committee to Protect Journalists has released its own list of world leaders who have done the most to undermine press freedom.

According to the CPJ website,

The Committee to Protect Journalists is an independent, nonprofit organization that promotes press freedom worldwide. We defend the right of journalists to report the news without fear of reprisal.

The Press Oppressor Award website identifies world leaders who have done the most to censor the press and weaken democratic ideals. Presidents of Turkey, China, Russia and Egypt are exposed for their chilling rhetoric and harmful policies.

One indicator of the global crack-down on press freedom is the record-high number of journalists who are serving time in prison…oftentimes simply for doing their jobs.

But what is unusual is the criticism leveled at a U.S. President. Other U.S. Presidents have been criticized by the CPJ for lack of transparency (Obama) or for not moving quickly enough to denounce attacks on global media (G. W. Bush), but never before has a U.S. President been singled out and recognized for the “Overall Achievement in Undermining Global Press Freedom” award. But then there has never been a U.S. President who has gone after the press quite like Donald Trump.

 

 

When is it Okay to Lie to Get the Story?

Journalism is all about finding and reporting the truth. And historically, to get to the truth, some journalists have resorted to telling lies. The history of yellow journalism, muckraking, and investigative journalism is filled with stories of reporters going to all lengths to get the scoop.

Renowned journalist Nellie Bly famously feigned insanity to gain access to the Women’s Lunatic Asylum just so she could report on the deplorable conditions experienced by its patients. A sting operation set up by the Chicago Sun-Times led to a series of reports about corruption and scandal that nearly won a Pulitzer Prize until the ethical questions surrounding the tactics used became a distraction. And just in the last few days we’ve been made aware of a clandestine attempt by Project Veritas to expose biased reporting on the part of the Washington Post newspaper.

What all of these incidents have in common is the use of deception to gain access to secret information with the goal of exposing corruption and outing bad characters. Where they differ is motive and outcome. In the case of the latest attempted sting, the target actually came out on top…and from all appearances was the party on the side of truth. While previous undercover investigations by Project Veritas may have exposed crooked dealings and bad characters, it appears this time that the Washington Post was vindicated and the undercover Project Veritas “reporter” exposed as the unethical party.

While the history of journalism has plenty of examples both of favorable and unfavorable outcomes when deception is part of the reporting strategy, there seems to be growing unease with the practice. An excellent piece by Jack Shafer at Politico includes this warning…

But if the press starts sanctioning the telling of lies and staging scenarios to get stories, what’s the next step? Wiretapping? Break-ins? Extortion? The employment of call girls? Other assorted dirty tricks? All of these methods would reap rich results, but at a cost that’s morally prohibitive.

Sometimes you just have to play by the rules and hope that the good guys win in the end. And regarding the rules, there actually are a list of ethical guidelines that have been developed to ensure that journalistic deception, when absolutely necessary, doesn’t go off the rails. Again, Jack Shafer writing at Politico

Even the high priests of journalistic ethics at the Poynter Institute allow for pure deception, high misrepresentation and hidden cameras in reporting. The circumstance must be isolated; the information gathered must be profound; all other alternatives must have been exhausted; the journalists must be willing to disclose their deceptions and justify them; and the harm prevented by the scoop must outweigh the harm caused by the deception.

Thanksgiving Week Update

Although we’re off this week, breaking news is not letting up. Here’s a quick recap of media-related news stories of interest to Media & Society…

  • Charlie Rose (CBS, PBS) and Glenn Thrush (New York Times White House correspondent) are new additions to the growing list of media professionals accused of sexual harassment or misconduct. Both have been suspended.
  • The Department of Justice is attempting to block the proposed $85 billion deal between AT&T (a telecom company) and Time Warner (a content producer) on the basis of anti-trust violation. This is despite a similar deal in 2011 when Comcast bought NBC/Universal.
  • FCC Chairman Ajit Pai is considering a roll-back of Net Neutrality policies that were put in place during the Obama administration. More at Politico.
  • Multiple former insiders at Facebook are coming out to accuse FB of building a platform designed to compromise its users. Former engineers, designers, and investors are admitting their own involvement in aiding the tech giant in creating something that has become too big and too powerful for our own good. The person who created FB’s “like” button was quoted as saying, “It is very common for humans to develop things with the best of intentions and for them to have unintended, negative consequences.” There’s an old saying, “Confession is good for the soul.”

Happy Thanksgiving to you and yours!

 

Trust and Credibility Issues Growing for Journalists

Last fall a Gallup poll found that Americans’ trust in mass media had reached a new low at 32%. A new study out this week led Politico to write a story with the following headline: “Poll: 46 percent think media make up stories about Trump“.  Here’s the question that produced the polling data.

Of course President Trump tweeted the poll results blaming the media’s loss of credibility on what he labels “fake news.”

Even if you’re not a journalist this should be cause for concern, and here’s why. Journalism is a profession that serves the public by reporting the news of the day with fairness and accuracy. It is important that reporters get their information from multiple reliable sources, contextualize the facts based on other relevant information, and present it to the public in a timely manner. It is good to be fast, but never at the expense of being right…in other words, journalists need to take time to double-check their facts and do everything within their power to strive for accuracy. If they make a mistake there should be a correction and an apology. If they make too many mistakes, they become accountants (sorry, I couldn’t resist). No seriously, if they screw up too many times they’ll be looking for a new profession.

For news reporters (as opposed to commentators) it is also important that they make every effort to set aside their personal beliefs in order to report the facts without bias. No reporter can do this perfectly, but s/he must work tirelessly to eliminate bias that constantly tries to insert itself into the story. After reading a story from a seasoned journalist you should be unable to ascertain that reporter’s beliefs about politics or any other number of personal choices that they’ve made.*

In journalism, fabrication is a fireable offense. There are many journalists whose names will go down in infamy because they fabricated stories…in whole or in part. Here’s a top-10 list that should provide plenty of motivation for any young journalist who might be tempted to cut corners or embellish a story.

This is why this poll result is so startling and disturbing. The fact that nearly half of those polled think that “major news organizations fabricate news stories about President Trump  and his administration” is shocking. It reveals a deep distrust of “the press” by a significant portion of the population. Consider for a moment the fact that trust is the only thing of value for members of the press. It doesn’t matter how much information you have or how good it is, if half of your potential audience thinks that you sometimes make things up you’re wasting your time. It’s like asking people if they believe that employees at major fast food chains spit on your food before serving it. If half the people think that they do, chances are they’re not eating fast food. (My apologies to the squeamish.)

This poll, and another from Marist College, led a commentator at the Washington Post to declare that Trump has won his war against the media. While it may be too soon to make that claim, it certainly is not too soon to sound the alarm.


The poll was conducted October 12-16, surveying 1,991 registered voters. The margin of sampling error is plus or minus 2 percentage points.

Morning Consult is a nonpartisan media and technology company that provides data-driven research and insights on politics, policy and business strategy.

More details on the poll and its methodology can be found in these two documents — Toplines: http://politi.co/2xMOykV | Crosstabs: http://politi.co/2kU6DYm

*According to a study by Harvard University, reported in the Chicago Tribune, some of the loss of credibility by the news media may be a direct result of biased coverage of the first 100 days in office for the Trump administration.

Are the Media Complicit in Harvey Weinstein’s Sexual Abuse?

The avalanche of accusations against movie mogul Harvey Weinstein continued unabated this week as more women came out to accuse him of  sexual harassment, groping, and even rape. In hindsight it appears that the only people in Hollywood who didn’t know about Weinstein’s behavior were members of the media. Or worse…perhaps they did know but couldn’t bring themselves to report it.

The abuse by Weinstein was so well known in Hollywood that it even served as a joke by Seth MacFarlane on the 2013 Academy Awards  telecast. While McFarland describes the joke as “a hard swing in his [Weinstein’s] direction”, others are describing MacFarlane’s joke as just another example of not taking these allegations seriously. Here it is…you decide:

https://youtu.be/KCNvREKTnQc

This kind of behavior is, sadly, not new. The infamous Hollywood “casting couch” has never been so clearly revealed to anyone who cares to look past the flimsy curtain. The sad reality is that men in positions of power have been able to prey on victims who are afraid to report the crimes.

What is new here is the scope and size of the offense, and the reach and influence of the perpetrator. Few media moguls are as big as Harvey Weinstein. According to a report by PBS, “Between his work at Miramax and The Weinstein Company, which he co-founded, Weinstein’s films have received more than 300 Oscar nominations and secured 81 wins for films like ‘Pulp Fiction,’ ‘Sling Blade’ and ‘Shakespeare in Love’”.

Weinstein’s clout was not just felt in Hollywood, but also New York (the center of the news media), and Washington D.C. A long time political donor to Democratic politicians, the Clintons and Obama counted on Weinstein to deliver both dollars and votes. Michelle Obama called Weinstein “a wonderful human being, and good friend” and the Obama’s daughter Malia worked as an intern in his office.

But what really has people scratching their heads is the official silence from news organizations. Why did it take so long for the story to break in The New Yorker? Decades after the fact, reporters are now telling stories of how their reporting on Weinstein was spiked by editors and publishers who didn’t want to offend Weinstein. Why would media outlets that take seriously the oath to “seek the truth no matter where it leads” turn away when the path leads to Weinstein’s door?

According to recent reports, the sexual assault allegations have exacted a toll. Weinstein was fired by his production company, his wife left him, political friends have denounced him, and he has been expelled from the Academy of Motion Picture Arts and Sciences. But for the many women who were harmed by Weinstein, this is only the beginning of justice being served.

Update: After posting this I ran across this article in the Weekly Standard. More food for thought.

 

 

Fake News, Social Media, and Russian Influence

In the days following the 2016 election Mark Zuckerberg said, “The idea that fake news on Facebook, of which it’s a very small amount of the content, influenced the election in any way I think is a pretty crazy idea.” Since then Facebook has uncovered more than $100,000 of ad spending by Russian operatives designed to highlight divisive election issues. In late September Zuckerberg issued an apology saying, “Calling that crazy was dismissive and I regret it.”

It now appears that social media regret is more widespread as well. This past week Twitter admitted to a Congressional panel that it too was targeted by Russian operatives attempting to influence the election.

According to Recode,

Twitter informed congressional investigators of its findings in a series of briefings in Washington, D.C., on Thursday — and the revelations are sure to stoke further speculation on Capitol Hill that Kremlin agents sought to co-opt social media platforms to stir social and political unrest in the U.S.

In a separate report, Recode reported…

…about 20 percent of tweets sampled around the U.S. presidential election qualified as “polarizing and conspiracy content,” including links to “junk news,” WikiLeaks or Russian sources, like Sputnik and RT.

Next on the stand will be Google. Congress wants to know whether its email, advertising, and YouTube services were compromised by Russian operatives attempting to manipulate the outcome of the Presidential election.

In all of these instances it is becoming apparent that the meddling was intended to influence the outcome of the election not by promoting or attacking any one candidate, but by stoking political unrest on a variety of hot-button social issues, including: immigration, gun control, religion, LGBT, and racial issues such as Black Lives Matter.

CNN reported that a Russia-backed account called Blacktivists used Facebook and Twitter to promote racial tension and its Facebook account had more “Likes” than the Black Lives Matter Facebook account.

According to a report published in the Washington Post,

These targeted messages, along with others that have surfaced in recent days, highlight the sophistication of an influence campaign slickly crafted to mimic and infiltrate U.S. political discourse while also seeking to heighten tensions between groups already wary of one another.

Even if Congress cracks down on reporting of political ads on social media there is little evidence that much will change. After all, these are not political ads by traditional definitions.

There are, however, a couple of take-aways from these reports. First, if you’re consuming news exclusively on social media you are vulnerable to manipulation. And second, hyper-partisanship makes us even more likely to believe propaganda and lies. The first issue is fairly easy to address…the second will take significantly greater effort.

The “many sides” of the Moral Equivalence Fallacy

When engaging in political debates it is quite common these days for one side to attempt to shut down an argument by arguing that the opposing view is creating a moral equivalence when one does not exist. It goes something like this: X is terrible, but Y is also terrible. So for you to support Y while criticizing X makes you a hypocrite and your critique of X invalid.

Need a practical example? The founder of PETA is well known for her statement shown below. Taken to it’s logical conclusion, a rat deserves just as much protection as a human child because they are morally equivalent.

Now consider a recent example. The widely-reported violence in Charlottesville this past weekend resulted when protestors and anti-protestors clashed in the streets. This was followed by President Trump saying,

“We condemn in the strongest possible terms this egregious display of hatred, bigotry and violence, on many sides. On many sides.”

The phrase, “on many sides” drew harsh criticism for implying that the “hatred, bigotry and violence” was not limited to those protesting the removal of the Robert E. Lee statue. While extremists on the right (e.g. white supremacists) were met by extremists on the left (e.g. antifa), few would argue that there is a moral equivalence to their motives and tactics.

Here’s another example. The recent escalation of rhetoric between President Trump and North Korea led some reporters and pundits to criticize both Trump and Kim for heightening the risk of conflict. While both leaders’ statements have tended towards the bombastic, to suggest that North Korea and the USA are contributing equally to the rising tension in the region is making a false moral equivalence.

So what does this have to do with mass media? Journalists and reporters need to be constantly vigilant for faulty logic and tortured arguments made by newsmakers. To simply accept these comparisons without pushing back, or to introduce your own moral equivalences into a story, is a rookie mistake that can be avoided once you understand the logical fallacy called moral equivalence.

Hacking, Leaking, and Weaponized Data

The press, and by that term I mean the media industries devoted to journalistic enterprise, love a good leak. Inside information not intended for public consumption that suddenly appears in a package tied with a pretty bow is a gift of great value and consequence.

Leakers come in every form imaginable, and do so for a wide variety of reasons: true whistleblowers looking out for some greater good, disgruntled employees who don’t like what they see happening behind closed doors, an injured party to a dastardly deed, or hackers looking to profit from rich corporations (e.g., the hack of HBO and threat to leak spoilers for upcoming episodes of Game of Thrones)…all find reasons to go the the press with their inside scoop.

It strikes at every level of nearly every organization or power structure. It is one of the power levelers—a way for those near the bottom to inflict damage on those near the top. Presidents, CEOs, celebrities, and clergy…all are susceptible to a well-timed leak.

Sometimes the leaker is passing along information that they came by honestly, and other times it may involve a breach of security protocol or even illegal hacking.

Recent leaks have been widely reported, including: the DNC emails hacked (or were they?) and released to Wikileaks last year, transcripts of President Trump’s phone calls to heads of state, Jared Kushner’s off-the-record meeting with congressional interns (see Wired magazine), FBI director Comey’s anonymous leak to the press,  and the leak of an internal memo at Google that ignited a firestorm of controversy over sex discrimination in the tech industry (see more here and here). The last example also raised questions about when and where it is safe to speak out when speaking out may be controversial and politically incorrect.

In all of these cases the leakers were only part of the equation. The leakers need the assistance of a willing journalist and a willing publisher to distribute the information to the public. Journalistic history is filled with stories about investigative reports that broke because of leakers; perhaps the most infamous being Deep Throat of Watergate fame. But these symbiotic relationships are risky when the motives of leakers are unclear. Leakers may be seeking revenge, or may even leak information in an attempt to promote their own agenda. Sometimes those in positions of power use leaks through intermediaries in order to advance their own version of events. Without corroborating evidence, a leak is simply a rumor…or worse.

The legality of leaking to the press is complicated. Prosecution of illegal leaks that compromise national security is rare but does happen, e.g. Chelsey Manning’s conviction and sentence, which was later pardoned by President Obama. But more often than not the leaker and the news organization escape punishment. This inclination to protect journalists, and their sources, is part of our First Amendment tradition.

For more information about leaks and the media, see this page at the Newseum and listen to this podcast at On The Media.

Did They Really Say That?!

Soundbites have a way of coming back to bite us. Whether we’re a politician, celebrity, or just an average person, we sometimes wish we could take back something that slipped out in an unguarded moment. For those in the public spotlight, these “hot mic” moments have lasting repercussions. An errant comment caught on tape can have disastrous consequences.

For a top 10 list of “hot mic” moments, see Time magazine.

But new technology may make these moments seem, well, so 2010. Adobe is developing, and may soon release to the public, software that will bring the manipulative potential of Photoshop to the world of audio editing. We’ve grown accustom to questioning “Photoshopped” images, but now we’re going to have to question every soundbite as well. This applies to news-makers as well as consumers. When confronted with accusations about an inflammatory statement, public figures will now be able to cast doubt on any recorded evidence that casts them in a negative light. “You must have misunderstood me. I never said that, and here’s an audio soundbite” (that my staff just edited) “to prove that I never said it!”

The folks at RadioLab recently recorded an episode in which they explored the ethical implications of technology that allows not only for audio files to be manipulated, but video files as well. Combining the potential of audio editing with new video morphing software allows technicians to, literally, put words in the mouth of a target of interest. Here’s a video that demonstrates this new technology.

And here’s another demonstration video.

For those concerned about the future of news and the potential for manipulation of documentary evidence, this is a very frightening development.

 

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