Sonic Boom!

It was a big weekend for Sonic the Hedgehog, the new videogame movie release from Paramount Pictures. Earning upwards of $70M domestically in its 4-day opening weekend gave Sonic the biggest-ever opening for a movie adapted from a video game.

But the path to success was not without a few bumps in the road. Last year’s November release was delayed after fans took to social media to pan an early trailer because of a creepy looking Sonic.

With fans up in arms, Paramount did the right thing by delaying the opening and spending another $5 million bucks to give Sonic a makeover. The new Sonic turned out to be a vast improvement and led to this weekend’s big open. Turns out bigger eyes, smaller (less-human looking) teeth, and a less-elongated body is a better look for SEGA’s little speedster.

Knowing your audience and taking the time to get it right appears to be the lesson to be learned. Audience research can be expensive, but bombing at the box office is even more expensive. That’s a lesson that we could only have wished the producers of Cats would have learned.