Former NYC mayor Mike Bloomberg is a candidate in the Democratic primary for the 2020 Presidential race. Having built a fortune of more than $60 Billion with his financial news business, Bloomberg is financing his own campaign and has already spent more than $400 Million of his own money. To give you some perspective, the chart below, from the Guardian newspaper, shows you how many advertising impressions each of the candidates have purchased on Facebook in the first six weeks of 2020.
Drawing fire from all sides, Bloomberg is accused of trying to buy the election and that fear was amplified last week when news organizations reported that his campaign is paying Instagram influencers $150 a pop to post memes that will make him look “cool.” Using influencer marketing on social media is nothing new, and is certainly a powerful way to reach younger demographics, but is has never been used at this level for presidential political campaigns.
The huge media buy leading up to Super Tuesday gives every impression that money is no object for this billionaire businessman. So if you have a lot of followers on IG, and want to cash in some of that “juice,” this presidential candidate with deep pockets may want to make you an offer.
