Amazon just announced its new color media tablet called the Fire…which, at $199, is cheaper than the Nook Color by Barnes & Nobel and much cheaper than the Apple iPad. According to reports, the Android-powered tablet has a 7-inch touchscreen powered by Google’s Android OS. The Fire will be able to access Amazon’s app store where users can download books, music, movies and apps.
Analysts doubt that the Fire will dethrone the iPad which current has more than 70% of the tablet market share. However, other tablet makers will most certainly feel the squeeze from this new entry. Unlike the iPad, the Fire does not have a camera (still or video) and is intended for consumption, not creation. While later models may add features, the current product is aiming for a different audience than those who are in the market for an iPad.
The Fire also has a new browser called Amazon Silk. Web surfing will be faster because of Amazon’s decision to incorporate its “Cloud” of EC2 servers to enhance the browser’s performance. This decision may speed up browsing, but already has some industry experts expressing concerns about privacy.
The Kindle Fire is expected to be available in mid November…just in time for the Christmas shopping season. And for those of you who want your media content experience when you want it, where you want it, and on a screen larger than your smart phone, the Fire may be something to consider.
UPDATE 10.3.11: Here’s a chart comparing e-Book readers.



